The president of production at Hanson Productions, an off-Broadway production company, was faced with the same situation for every Broadway production: where to locate, how many seats, what to charge and how to promote and market the production. There are three separate venues, with three separate value propositions to the studio, case and audience. While bigger means more seats and more revenue for each show, there is a capacity percentage that must be factored in to the decision due to the increased rental costs. Smaller venues may lead to higher capacity percentages, but ultimately leave money on the table. The ticket prices must be set for advance sales; any change in price after this period will effectively hurt future sales - more so …show more content…
For corporate houses we could only cite that it is just like as any other corporate deal with the only differentiation that it produces films which is considered under the head of creative segment (essentially organised corporate structure of producing in creative industries – which is a new concept for Indian film industry) (Subramaniam, A, 2003) So when ‘Industry’ status was granted in 2000, Corporate started getting attracted towards the films industry realising the huge potential that was there to be exploited. When the corporate started entering to film industry with huge investment power they started incorporating studio culture of Hollywood by following vertical integration. Leaving behind the prevailing system of horizontal integration to the independent producers. The studio model production house started giving more importance to the content. It stressed on script development, introducing younger generation actors and directors, budget and time management, co productions and international distribution. None of the new corporate production house had the background of film production when they entered the segment. However most of them were involved in activities related to the media (The Business Line, 2007). Barney says that the first to exploit the resources would gain competitive advantage over its rivals. This is exactly how the corporate
As the need for entertainment grows, so does the vice of stardom. We have seen the wreck some stars have made of their lives, addicted to the attention Hollywood brings. And from it came also such classics as Casablanca, Gone with the Wind, and Juno. One thing is for certain; Hollywood studios is the name that carried the movie industry from the drawing board to a the big
Outline the main changes the paramount decree effected on the structure of the American film industry and discuss the measures the ex-studios took to remain in control of the film market.
The Hollywood studio system was based on the industrial models developed by Henry Ford of the Ford Motor company. This process streamlined the production of the movies, similar to a production line in a factory. As I mentioned in my week 2 DB post, “The motion picture industry was just that, an industry in need of harnessing its work force for profitability”. The process relayed on every member of the production team and became the standardized system of the five major studios during that time period. The studio system allowed the top five studios to almost specialize in their particular genre of film production. It was cost effective to continuously make the same style of movie, from writing similar style scripts, production of similar stage
In this book, King examines the Hollywood “Renaissance” from the late 1960s to the late 1970s as well as some of the industrial factors that shape the current dominance of the corporate blockbuster. King begins by stating that there are two distinct periods when addressing “New Hollywood” including the Hollywood Renaissance and the New Hollywood. Geoff King analyses new Hollywood dynamically and accessibly in his text and discusses diverse films, film makers and film companies apart from concentrating on the interactions between the film texts, social contexts, and their producers by using examples across Hollywood and its genres. He further discusses how positions of studios within media conglomerate, and the relationship between production for big and small screens as well as the influence of television, advertising and franchising on the New Hollywood have been transformed the form of the films (King 137-140).
Prior to the Paramount supreme court decision, the big five companies of Hollywood had a monopoly and gained great fortune. The United States v. Paramount Pictures antitrust ruling changed the artistic content of films and began the decline of the major monopolies. Prior to the war, vertical integration was used by the top Hollywood businesses. The system they utilized to gain total control of the film process and film entertainment industry was dominant, however the Hollywood blacklist, and Paramount decision altered the direction of the film making business in America.
Producers have financial and administrative control over the making of movies, plays, and TV shows. Producers hire directors, principal members of the cast, and negotiate contracts with artistic personnel, often in accordance with collective bargaining agreement (“Actors, Directors, and Producers” 180). Together with the
As the movie industry moved into the 80's and 90's a new and distinctive type of film emerged. This new style was the Hollywood studio blockbuster. As the studios began making more and more blockbusters a vacuum was created that independent film makers were happy to fill. Though opposites in style, they compliment one another in the main goal of Hollywood: making a profit. These two distinctive styles of film have simultaneously worked together to see the reemergence and recovery of the movie industry.
This article is relevant to this week 's topic because it reinforces and highlights the important fact that Hollywood is no longer an American or Western exclusive industry. In fact, the Hollywood of today is practically Global Hollywood.
The acceptance of television brought what was once a fantastical thought experiment speeding into millions of American’s homes. This brought with it numerous challenges for the studios that were still reeling from the Paramount Decision, undecided just how to proceed and profit in the new times. This transition opened huge possibilities to profit in new spaces that had the Paramount Decision not occurred the would never have explored. By forming new alliances and giving Americans the films and entertainment they wanted to see, they were able to forge ahead in prosperous new directions.
Motion pictures are a key driver of the market for entertainment products, one of the largest export markets in US. Motion picture industry consists of three stages: studio production, distribution, and exhibition. The studios produce the lifeblood of the industry, the films that are its content. The biggest players at this level are the majors, big studios which integrate production and distribution, as do the slightly smaller mini-majors. The next stage is distribution. Distributors are the intermediaries between the studios and exhibitors. Distribution entails all steps following a film’s artistic completion including marketing, logistics, and administration. Distributors coordinate the manufacture and distribution of
To make a film, resources is required and a financial backer is involved (i.e. the producer) who is responsible for getting the film made. The artistic and creative input lies with the director and is separate from the financial responsibilities that lie with the producer. If it is the big budgeting films, many temporary crews may be needed. A film company employs all its workers just like other companies did. The producer and director use both their social networks and work networks to locate the necessary skills as well as appoint leading players responsible for appointing all the necessary crews required.
UTV has mastered the specificities of the Indian M&E industry and put itself in key position to be successful and benefit from the growth potential in India. With its diversification strategy and the switch to a business-to-consumer (B2C) model, Screwvala moved UTV to a more scalable model and in a position to control its destiny. Researches have shown that the film entertainment was one of the fastest-growing industries because it was the primary source of content for television. By entering and investing heavily in the film industry business UTV generated a driver for his other verticals, despite there is a lot of
The film industry has always been somewhat of a dichotomy. Grounded firmly in both the worlds of art and business the balance of artistic expression and commercialization has been an issue throughout the history of filmmaking. The distinction of these two differing goals and the fact that neither has truly won out over the other in the span of the industry's existence, demonstrates a lot of information about the nature of capitalism.
Globalisation has significantly changed trends and patterns in the global film industry, at an estimated worth of $60 million annually film industry has become one of the most important in the creative businesses (Rosnan, H, Ismail, N.M., & Daud. N.M., 2010).
The film industry has continuously changed since its inception due to rapid technology advancements. Camera technology has been a key factor that has influenced the growth of filmmaking. The first motion picture in the world was produced in the early 1880s, and the first public screening occurred ten years later. It didn’t take long for the quality of films to improve as new filmmaking equipment emerged. Ever since the first movie was produced, the film industry has been continuously changing in response to emerging filmmaking technology. Introduction of digital photography and digital data storage along with the development of internet significantly influenced the film industry (Barsam, 2015). These technologies contributed