Happy Hour : A Concept Of Encouraging Revenue Generation

In order to address such problem, the company may opt to offer discounts in certain time of the day to boost the sales of its bread. For instance the bakeshop may provide 50% discount on its baked goods when stores are about to close. In doing so, it will not only reduce the spoilage of the bakeshop, but would also broaden the appeal of the bakery-café to a bigger market. The discount serves as a tool to segment the market that the company is catering into, and thus be able to maximize the sales per target market.

Sales show that Buyer’s power is high because café’s sales have been declining for the past five years. And café is in downtown which has lot of fast food shops. Now days almost every fast food shop offers coffee in the store. Buyer power will be higher if Starbucks opens a new coffee shop. Nevertheless we should consider starting a loyalty program to attract more customers and offer those customers new deals and coupons. According to Baltzan & Phillips (2009), “because of the rewards (e.g. free airline tickets, upgrades, or hotel stays) travelers receive, people are more likely to be loyal to or give most of their business to a single organization” (p.22).

Printers, Scanners & Photocopies – These are normally combined within the same machine if it’s multi-functional.

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

2. Total revenue falls as the price of a good is raised, if the demand for the good is ( )

a. The company wouldn’t produce replicas and change their business model (sales are still increasing roughly 20% each year)

The most crucial step in starting a new restaurant is deciding on which location is right for a business to be successful. Survival in the food industry is dependent upon location choice. Even if a restaurant serves the best food in town, it may not do well if it’s not placed in a highly populated area. According to H.G. Parsa, an associate professor in Ohio State University’s

B. The firm would stand to gain much additional revenue if its competitors did not follow suit by raising their prices.

Teachers, police officers and doctors all help society be safe, healthy, and educated. They do all of this and get paid for it. One of the things they have in common is that they don’t have to work for tips. Imagine a world where you tip your teacher after they showed you how to solve a math problem. It would be ridiculous to tip your teacher for them doing their job. We wouldn’t treat professionals like this, so why do we treat waiters and waitresses like this? With our current way of using tips as a way of rewarding the server is degrading because they are experts at serving multiple people a day and they are paid low wages with an insignificant amount of tips for their professionalism. America’s tipping culture has been around for a long

Apple juice and orange juice are substitutes for consumers, so the fall in the price of apple juice decreases the demand for orange juice. The demand curve for orange juice shifts leftward. The increase in the wage rate paid to orange grove workers raises the cost of producing orange juice. The supply of orange juice decreases and the supply curve of orange juice shifts leftward. The net effect of these events decreases the equilibrium quantity but has an undetermined effect on equilibrium price. If supply decreases by more than the demand, the shift in the

d. How much overhead cost do you think Bridgeton and the consultants implicitly assumed they would save by outsourcing these two products?

Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.

This is because, when the condition of the current market is not doing well, some strategy in considering the increase in the foods price, introducing a new dish should be limited due to the less or limited spending of the customers. The best option to secure and have a constant business growth during these time is to have more promotions and value set meal to attract the customers.

The power of buyers is high because this company depends of the businesses and consumers’ demand. This is because they can decide where to buy

We would like to include a new service for the customers. Breakfast is important for human. However, we decide a set for the customers. If a customer buys a drink, then he/she wants a cake or sandwich. It will be have a discount for 50%off. It is a market penetration. We would like to make some discount to attract customer. The target market for this new product is every customer. It is because everyone will buy food and drinks. It is a reasonable price for public.