Hardware Case

Although this branded home entertainment sector is particularly concentrated with few participants, there cannot be denied its high-statured market. JB hi-fi is facing increased competitions on both domestic home appliance business and global retailers expand in Australian. This includes the presence of major national retailers as Harvey Norman, Myer, Target (JB HIFI Prospectus), international competitors such as, online stores such as Koogan, and other bricks and mortar stores. These firms accounting for over … % of retail industry revenue (IBIS World

1. For financial accounting purposes, what is the total amount of product costs incurred to make 10,000 units?

Although the financial goal is to create profit, we need to calculate the breakeven point to get started.

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

In our second assumption, instead of using the cost of goods per cases in 1986, we try to use the percentage it counts in the total expenses which is 50.4% and to find the sales needed to break-even. The detail of the calculation is shown in the answer for questions d. The result is that 95,635, a little bit higher than the estimated sales of 90,000.

I have project that the first-year revenue of $20,000 and a 15% growth rate for the next two years. The complete cost of sales is projected to average 50% of gross sales, including 40% for the purchase of equipment and 10% for the purchase of additional items. Net income is projected to reach $70,000 in four three as sales increase and operations become more

Marketing Plan: Phase IIntroductionThe Home Depot is a well respected company leading the do-it-yourself home repair market. In the demand for better service, Team A has identified a potential project to augment the services provided to customers. This paper will identify the Home Depot Company and its values; define the proposed project; examine SWOTT analysis for implementing the project, and develop a marketing plan.

With the prosperity of the real estate industry, home improvement hardware market in Australia has grown into a more than 21 billion Australian dollars in a huge market. In addition, with Masters, which is joint venture metal home improvement, company between the Woolworths Group and the United States Lowe's, announced its withdrawal from the Australia market. So, as a result, its rival, Bunnings Warehouse, will face a competitive vacuum market. Thousands of other small companies not be able to compete with the giant, Bunnings.

2. List five examples of products that are commonly purchased as either business products or consumer products. How would the classification impact the marketing strategy? 1. Maintenance people are always going to need things repaired. Some people cannot repair things themselves or do not have the time. This will keep job for people and equipment being bought. 2. Materials people are going to always have a need for raw materials. People will need to produce these items keeping the market moving. 3. Clothing people are always in need of clothing through the season changes as well as the fashion trends. 4. Technology such as phones, cameras, mp3 players. These items are always upgrading and getting a new version. 5. Furniture styles are always changing on these items keeping stylist, builders, and manufactures in business.

This section will focus on customers’ needs, identifying collaborators and their strategic goals and identifying the competition that provides similar products.

The owner of Fine Fettle Herbal Shop will finance the opening of its shop by borrowing money from the owners’ mother. She will lend $50,000 to her daughter to help start her business. With this $50,000, the owner will use $29,990 of it to put 10% down on the purchased building. With the other $20,010, the owner will make the necessary changes to the building, use the money for marketing, for business expenses and for purchasing inventory. The costs associated with changing the building are painting the inside, $179.79, painting the outside, $884.50, two signs, $1,590, and shelving, $2, 310. The next items that this loan would be used for would be the initial running of the radio, $500, the initial running of the newspaper, $400, flyers, $35, brochures, $262.49, and business cards, $39.99. The next items it will be used for is the business expenses. This includes a POS system, $1,500, a computer, $799.99, the first month of phone and Internet, $75, the first month of utilities, $200, the first month of QuickBooks Online, $39.95, a My Passport Ultra, $60, and a dehumidifier, $187. The total of all these expenses comes to $9,210, leaving $10,796 for inventory and other unforeseen expenses.

own campaigns. It is important to develop a suite of tools to assist the partner sales

-For HomeHelp it is the opportunity to ally with Woodmere to create a time based logistics to improve product availability in stores while reducing overall inventory. By Allying with a furniture manufacturer we have

a. Assuming the most current operational cost levels, what sales must it generate to recoup the above investment?

From Exhibit 4, we can see that the actual expenses are less than the standard ones, so the reductions from those expenses lead to the improved profitability.