Harley Davidson Case Brief

BAD FROG BREWERY, INC. PLAINTIFF-APPELLANT v. NEW YORK STATE LIQUOR AUTHORITY, ANTHONY J. CASALE, LAWRENCE J. GEDDA, EDWARD F. KELLY, INDIVIDUALLY AND AS MEMBERS OF THE NEW YORK STATE LIQUOR AUTHORITY, DEFENDANTS-APPELLEES

Harley-Davidson, Inc. (NYSE:HOG) was founded in 1903. The home base was originally founded in and even today remains in Milwaukee Wisconsin. Harley-Davidson’s popularity grew significantly during World War I, when the U.S. infantry used 20,000 of the company’s motorcycles in its war effort (Taylor, 2010). Best recognized for its manufacturing of heavyweight motorcycles, Harley-Davidson has captured half the U.S. market and a third of the global market (Wikinvest, 2010). Harley-Davidson motorcycles are noted for their classic lines, custom paint jobs, dependability, fine craftsmanship and the Harley-Davidson signature choppy sounding engine. Most importantly, it has been

Harley-Davidson, Inc. since its inception has specialized in selling dream motorcycles that are of high quality and distinctive in styles. The company in the past have seen turbulent business environment to the extent of leveraged buyout, infiltration of foreign made bikes as well as government regulations. Yet despite these factors, Harley-Davidson continues to reap profits, yield high growth of approximately 15% a year and retain its customer base (Official Website 2004). This position in the market is however limited to the US whereas in other countries of the world Harley-Davidson products remain luxury item requiring emotional attachment with American iconism.

The Harley Owners Group or HOG is a factory sponsored motorcycle enthusiast club established in 1983. Its main aim was to negate the influence of outlaw bike-gangs as the face of the Harley Davidson brand and enhance the lifestyle experience of a Harley Davidson owner. This was the roadmap of the firm’s broad philosophy of getting close to the customer. There was a great need to address two main issues with respect to the brand.

Currently H-D is the leading seller of heavy weight motorcycles across the entire world. Because they are at the pinnacle they are the target for the competition. Some of Harley Davidson 's advantages are name recognition, brand loyalty, brand quality and customer loyalty (Hitt, Ireland & Hoskisson, 2013, p. 81). The company benefits by having “the made in America” image attached to its products. The image of a Harley rider and owner is one of a tough, independent, free spirit, ready and willing to take on the world type of man. The sound of a H-D motorcycle in idle or being ridden is unique and very identifiable.

In Walker III v. Texas Division, Sons of Confederate Veterans (2015), attorney Scott Keller argues on behalf of the petitioner—Walker III (Walker)—and attorney Roger George represents the respondent—Texas Division, Sons of Confederate Veterans (SCV). The case concerns the constitutionality of a decision made by the Texas Department of Motor Vehicles Board (the DMV Board) to reject the specialty license plate designs submitted by SCV and its members, and addresses possible violations of the First and Fourteenth Amendment. Four contentions surround the issue: the form of speech embodied by the specialty license plate program; State control over the content of specialty license plates; specialty license plates as a limited public forum; and, ultimately, the potential violation of the First Amendment’s Free Speech Clause and the Fourteenth Amendment’s guarantee of “viewpoint neutrality.” Justice Breyer delivers the opinion of the Court, affirming the plates as government speech. However, Justice Alito, joined by the Chief Justice, Justice Scalia, and Justice Kennedy, Justice Alito dissents, concerned with. the Court’s broad interpretation of government speech.

Title: Ginsburg v. City of Ithaca and Cornell University et al., 839 F. Supp. 2d. 537 (N.D.N.Y. 2012).

The following case analysis seeks to examine the Supreme Court’s decisions in Racine v. Woods, [1983] 2 S.C.R. 173, in regard to the legal questions, basis of reasoning, as well as the cultural implications.

In Walker III v. Texas Division, Sons of Confederate Veterans (2015), the Supreme Court concerns itself with the constitutionality of a decision by the Texas Department of Motor Vehicles Board (the DMV Board) to reject the specialty license plate designs submitted by SCV and its members, and the Court addresses possible violations of the First and Fourteenth Amendment. Attorney Scott Keller appears for Walker, the petitioner, and attorney Roger George represents the Sons of Confederate Veterans (SCV), the respondent. Four issues permeate the case: specialty license plates’ relevant form of speech; State control over the content of specialty license plates; specialty license plates as a limited public forum; and, ultimately, the potential violation of both the First Amendment’s Free Speech Clause and the Fourteenth Amendment’s guarantee of “viewpoint neutrality.” In a divisive 5-4 decision, Justice Breyer delivers the Court’s opinion, while Justice Alito, joined by the Chief Justice, Justice Scalia, and Justice Kennedy, dissents, concerned with the Court’s interpretation of government speech and the precedent it sets.

Topcat’s “My Trip with Tripper violates Woody’s right of publicity and the Lanham Act, because Topcat is using Tripper’s plaintiff’s character and likeness for Topcat’s purely commercial purposes without consent, and he is using Tripper’s trademark in ways that imply Tripper’s endorsement of Topcat’s poster. Thus, Tripper should be afforded a permanent restraining order to prevent Tripper and AND1 from selling the poster, and he should additionally be awarded the monetary damages for the losses from the inability to secure other endorsement deals and a poster agreement with Panini due to Tripper’s damages reputation that resulted from Topcat’s

In 1914, the Davidson brothers came across an opportunity to begin marketing with the government. The brothers approached the government proposing to replace bicycle demanding jobs with motorcycles. Soon after this proposal was brought to government officials, postal services, police, fire departments and the military were using Davidson motorcycles to perform their daily duties. It became a trend for people to own Davidson

The first strategy Harley-Davidson uses is customer focus. Harley-Davidson offers a wide range of products and services, from children’s’ tricycles, clothing accessories, and affordable motorcycles to more higher-ended luxury motorcycles targeting customers in all age groups. By allowing their customers to personalize and customize their motorcycles, this strategy helps build their second strategy, which is brand loyalty. Other strategies that help build brand loyalty and selling dreams are to have groups, such as the Harley Owners Group (HOG) and the Buell Riders Adventure Group (BRAG), so they can emphasize to their customers that everyone is welcome to join its large extended family for riders,. Their value is: “Tell the truth. Be fair. Keep your promises. Respect the individual. Encourage intellectual Curiosity.” (Harley-Davidson web

Since the founding of Harley-Davidson in 1903 by Arthur and Walter Davidson and William Harley, the company has a rich heritage and a loyal following. The company has proven to be resilient and innovative throughout the years. They have made their fair share of mistakes, especially while under the ownership of AMF, whose decisions almost destroyed Harley-Davidson. They have also made an inspiring come back, recapturing their share of the market and more. Harley-Davidson has managed to attract all sorts of riders including motorcycle “rebels”, women and blue and white color workers. In fact, in our church small group there are two

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Harley Davidson is known as one of the main motorcycle manufacturers and sellers in the United States. The company had good business and great market share in the early 1960s when it commanded a total of about 70% 0f the motorcycle market, before the invasion or the intrusion of a small Japanese firm that manufactured lighter motorcycles, known as the Honda. The case study as identifies that Harley Davidson assumed the invasion by the Japanese firm and instead of tackling the competition, it waited for a long time which resulted in the company losing its command in the motorcycle market in the United States. Lack of action by the management of Harley Davidson resulted in the failure of the company