INTRODUCTION In my paper I decided to write about Harley Davidson Motorcycles influence in Saudi Arabia and the Arab nations in general. I selected this topic in regards to a comment that my professor, Dr. Thomas Coyle, for MTML 4330 mention during one of his lectures. During Dr. Coyle lecture he mention that Saudi Arabia woman used to dress as men to drive Harley Davidson motorcycles. According to Dr. Coyle Arab woman used to dress as men to be able to be on their own since it is customary for woman to be escorted by a man of her family at all times. Arab woman used to dress as men so they couldn’t be recognize as woman while riding and feeling free. Although, I couldn’t find any specific source about Arab woman riding Harley Davidsons motorcycles it did brought up allot of questions. First of all, it brought up to my attention how Harley Davidson has been a brand that impacted the global community. Especially, since I couldn’t imagine an American product being sold in the part of the world where is presume most countries hate Americas beliefs and lifestyle. It was even harder to imagine Harley Davidson being sold in Saudi Arabia which represent freedom, adventure, and individuality. Totally opposite to what I imagine the Arab culture beliefs towards American products would stand for. During my research I discovered that Harley Davidson it’s a very popular commodity in the Arab nation and the world not only the United States. I honestly imagine that Harley Davidson was
Question #2 In America and Japan, Harley has shifted the positioning of its products away from simple motorcycles and more toward being status symbols of a particular way of life. Can this positioning succeed in Asia, Africa, and South America? Why or why not?
In order for Saudi Arabian culture to have adopted such a mentality they must have had large amounts of people - particularly males - with the same belief in extreme modesty and male superiority. If at the inception of the Saudi Arabian culture individuals believed females were inferior to males, Saudi Arabian culture must have adopted policies that implied male superiority and misogyny. The means by which cultures create consensus upon shared beliefs such as male superiority and misogyny is to make the shared beliefs into a generally accepted ideology or law. Laws are made of rules; they determined “how the [ideology of gender roles] was formulated, applied and implemented” (Yahyaoui 38). In order to make particular gender roles a generally accepted Saudi Arabian ideology, the ideology must have been supported by laws both directly and indirectly. One form of direct control of women is religious police or vigilante. Women aren’t allowed to socialize, act, or dress in a fashion that isn’t considered appropriate. In order to ensure that no woman is behaving outside of what the culture condones, Saudi Arabian males created
Harley-Davidson, Inc. (NYSE:HOG) was founded in 1903. The home base was originally founded in and even today remains in Milwaukee Wisconsin. Harley-Davidson’s popularity grew significantly during World War I, when the U.S. infantry used 20,000 of the company’s motorcycles in its war effort (Taylor, 2010). Best recognized for its manufacturing of heavyweight motorcycles, Harley-Davidson has captured half the U.S. market and a third of the global market (Wikinvest, 2010). Harley-Davidson motorcycles are noted for their classic lines, custom paint jobs, dependability, fine craftsmanship and the Harley-Davidson signature choppy sounding engine. Most importantly, it has been
Harley-Davidson, Inc. since its inception has specialized in selling dream motorcycles that are of high quality and distinctive in styles. The company in the past have seen turbulent business environment to the extent of leveraged buyout, infiltration of foreign made bikes as well as government regulations. Yet despite these factors, Harley-Davidson continues to reap profits, yield high growth of approximately 15% a year and retain its customer base (Official Website 2004). This position in the market is however limited to the US whereas in other countries of the world Harley-Davidson products remain luxury item requiring emotional attachment with American iconism.
In “News Coverage of a Woman’s Rights Campaign,” Saudi women are driving even though it is against the law and they could be thrown in jail. The women consider driving as a right that they should have. Mrs. Qahtani said, “I woke up believing with every part of me that this is my right, I woke up believing this is my duty, and I was no longer afraid,” (Collections 123 lines 19-20). Since men in Saudi Arabia can drive, they don’t understand what the women are going though. “Women in Saudi Arabia see other women in the Middle East making revolutions, women in Yemen and Egypt at the forefront of revolutions, being so bold, toppling over entire governments… The women of Saudi Arabia looked at themselves and they realized, ‘Wow! We can’t even drive,” (Collections 124 lines 43-49). The Saudi women want to make a revolution, they want to be able to do what the men can
As for South America, Harley-Davidson Inc. HOG +0.31% opened a permanent Latin America headquarters, joining a growing list of U.S. companies looking to tap into the emerging market. (By Melodie Warner in Market Watch) South America has a growing economy and a huge acceptance for an icon in the motorcycle industry like Harley Davidson. In the same way Japan embraced Harley “Their economy is a fast growing luxury market” p.c11.
Harley Davidson Company has a long history of building motorcycles that have worked to actually shape a part of the American culture. Its product positioning and marketing strategies have served as a prime example for any company to imitate. Harley Davidson has developed immense levels of brand loyalty over the years. However, the company has also been burdened by the recent economic downturn and now is going through something of a rebuilding phase as it tries to determine its best course forward. This analysis will conduct a SWOT assessment of Harley Davidson's current position and make recommendations on how Harley can continue to develop the next phase of its iconic American brand.
The use of priceless advertising concluded with leather jackets, T- shirts, chaps, boots, caps, helmets and other accessories. Also it conducted Motor Cycle rallies improving its dealer network to broaden its appeal to new customers. Further it improved the motorcycle displays, apparel and other merchandize that cyclist wished to purchase.
The major forces for change in the external environment of motorcycles industry are political, economic, social-cultural, technological, environmental and legal factors (Cadle, Paul, & Turner, 2010). The political factors affect the external environment of motorcycle industry by affecting the markets. The government has influenced changes through free trade agreements, ensuring patent protection and encouraging e-commerce. Political influences provide both opportunities and threats, the free trade agreements have allowed expansion into other markets but also has increased the inflow of cheaper substitutes into the market that a company operates in. Political factors affecting this industry has brought opportunities for the Harley-Davidson.
Since the founding of Harley-Davidson in 1903 by Arthur and Walter Davidson and William Harley, the company has a rich heritage and a loyal following. The company has proven to be resilient and innovative throughout the years. They have made their fair share of mistakes, especially while under the ownership of AMF, whose decisions almost destroyed Harley-Davidson. They have also made an inspiring come back, recapturing their share of the market and more. Harley-Davidson has managed to attract all sorts of riders including motorcycle “rebels”, women and blue and white color workers. In fact, in our church small group there are two
We think it would be interesting to quote first Harley-Davidson 's mission, in order to get a first approach of what is the purpose of the company from their point of view. The mission talks first about dreams, rather than motorcycles, which is what the public has in mind. This mission says:
Harley Davidson is known as one of the main motorcycle manufacturers and sellers in the United States. The company had good business and great market share in the early 1960s when it commanded a total of about 70% 0f the motorcycle market, before the invasion or the intrusion of a small Japanese firm that manufactured lighter motorcycles, known as the Honda. The case study as identifies that Harley Davidson assumed the invasion by the Japanese firm and instead of tackling the competition, it waited for a long time which resulted in the company losing its command in the motorcycle market in the United States. Lack of action by the management of Harley Davidson resulted in the failure of the company
The oil crisis in the 1970s prompted the popularity of the smaller motorcycles, mopeds, and scooters that were made primarily by Japanese manufacturers. Dealers sold vehicles to those interested in conserving gas and finding cheap transportation. Harley-Davidson 's market share, already dropping, was further threatened by Honda 's 1969 entrance into the heavy and super heavyweight segment of the market. By the late 1970s Harley-Davidson faced severe production quality problems in addition to stiff competition. A management buyout in early 1981 set the course for the company 's revitalization. It was protection under higher tariffs however, recommended by the International Trade Commission that helped
Increase of sales and the growth in the industry resulted to creation to motorcycle clubs as well as rallies were established. Unfortunately, lewd behavior exhibited by many people linked to the motorcycle clubs and rallies, had an image of being messy and raucous. This gave the bikers a terrible reputation. The image of Harley-Davidson was negatively affected because of the Hells Angels. All of these factors combined resulted to a sharp decline lead in demand and purchase of the motorcycles throughout the whole industry in the 1970's.The motorcycle industry provides products, which are often viewed as luxuries or desires rather than necessities. In regard to Harley-Davidson many motorcycle owners bought their bikes as a second vehicle, to use often
An individual’s identity can differ depending on several different physical and biological factors including sexuality, gender, age and class. Throughout Ruby Tabassum’s article entitled Listening to the Voices of Hijab, identity is related to gender in a number of ways. I have decided to discuss this specific article because the idea of how femininity is portrayed is a significant aspect of Canadian culture nowadays. I am also interested in focusing on how the identities of Muslim women are recognized in society and how individuals interpret the meaning behind wearing the hijab. Throughout this article, I have distinguished several different reasons for wearing