Harley Davidson

2685 Words Mar 28th, 2012 11 Pages
Introduction:
Harley Davidson Inc is the leading motorcycle company in the United States, with an approximate 46% market share. It derives its revenue from the sale of motorcycles to dealers, the sales of parts and Harley Davidson accessories, and the financing of approximately 53% of its U. S. Consumer motorcycle purchases. Harley Davidson stock sold for P12.70 per share in late March 2009, down from a high of $70 in October 2007. Harley Davidson like manufacturers of big-ticket items has been hurt by the U.S. recession and the securitization liquidity crisis. Harley Davidson’s 2008 Annual Report refers to two major lawsuits, the claims of which Harley Davidson vigorously contests and which Harley Davidson has asked the courts to dismiss.
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Having saved itself from going out of business in the early of 1980s, the company has rebounded to become the dominant supplier of heavyweight motorcycles in U.S. market. Harley-Davidson’s products have a unique style and appeal that have attracted many of the motorcycle owners in the baby boom generations. Harley Davidson Inc, own figures verified that the profile of the typical Harley buyer had shifted to fit the aging baby boomer. The average age Harley buyers increased by eleven years to 45.6. Between 1897 and 2001, the median household income of Harley Buyers more than doubled, reaching $78,000.
S.W.O.T. Analysis: Being known best for motorcycles and most of its various products in some way or another capitalize on the image created by its motorcycles. However the motorcycle industry is very competitive, indeed some of the historically best-known makers of motorcycles, it has managed not only to compete in this highly competitive environment but to thrive. Harley Davidson has managed to develop and leverage a set of exclusive and valuable resources, which make its products uniquely and especially attractive even in relation to other high-quality competitors. As Harley Davidson has an unparalleled history. It is pone of the oldest and largest motorcycle makers in the world. Yet it is distinctly American having been founded in Milwaukee, Wisconsin. Harley Davidson also works diligently

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