Harley Davidson Financial and Strategic Analysis Review

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Harley-Davidson, Inc. - Financial and Strategic Analysis Review

Publication Date: 03-Aug-2012 Reference Code: GDAUT29887FSA

Company Snapshot

Key Information
Harley-Davidson, Inc., Key Information
Web Address www.harley-davidson.com
Financial year-end December
Number of Employees 6,000
NYSE HOG
Source : GlobalData

Key Ratios

Harley-Davidson, Inc., Key Ratios
P/E 20.87
EV/EBITDA 19.64
Return on Equity (%) 24.75
Debt/Equity 236.45
Operating profit margin (%) 15.63
Dividend Yield 0.01
Note: Above ratios are based on share price as of 01-Aug-2012 Source : GlobalData
Company Overview

Harley-Davidson, Inc. (Harley-Davidson) is one of the leading manufacturers of heavyweight motorcycles in the
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Harley-Davidson is well known for its unique motorcycles. Its subsidiary, Harley-Davidson Motor Company (HDMC), manufactures five families of motorcycles, namely, Touring, Dyna, Softail, Sportster and V-Rod. These models are distinguished by their frame, engine, suspension, and other characteristics. The company shipped 233,117 motorcycles in the fiscal year ended December 2011, comprising 39.5% Touring motorcycle units, 39.2% Custom motorcycle units, and 21.3% Sportster motorcycle units.

Through Harley-Davidson Financial Services (HDFS), the company offers a package of wholesale and retail financial services for its products, providing it a competitive edge in the motorcycles business in the US and Canada regions. HDFS financed 51% and 30.4% of the new Harley-Davidson motorcycles retailed by independent dealers in the US and Canada respectively in 2011. HDFS provides wholesale financial services to Harley-Davidson motorcycle dealers, including floor plan and open account financing of motorcycles and motorcycle parts and accessories. These specific services provide a competitive edge to the company in capturing a higher market share and enhancing its bottom line.

Strength - Focused Research and Development Activities
Harley-Davidson has a strong research and development unit that

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