Harley Davidson Essay

658 Words Jun 21st, 2013 3 Pages
Name: William Pate

Case Study Title: Case Study #5 Harley-Davidson

Question #1 If you were CEO of Harley-Davidson, how would you compare the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales?

As CEO of Harley-Davidson the way that I would compare the advantages and disadvantages of exporting would be; Exporting Gives us instant market access into a new market making us able to maximize revenue in a short amount of time. A disadvantage of exporting is the tariffs that foreign government pose on imports which drive the cost up. And in some instances being viewed as an outsider is a disadvantage.

Joint Ventures offers another opportunity and also has
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It also requires more of an investment and commitment by the international company which creates a higher risk. There is also the down side of having difficulty managing local resources.

Question #2 In America and Japan, Harley has shifted the positioning of its products away from simple motorcycles and more toward being status symbols of a particular way of life. Can this positioning succeed in Asia, Africa, and South America? Why or why not?

I believe that Harley-Davidson has the ability to succeed in these other countries if they are willing to take the time to study the cultural differences and infuse those differences into the country that they are trying to enter into. They must be willing to respect the different cultures and still be true to the brand that Harley represents. Through either joint ventures or foreign subsidiaries they can gain the knowledge of the surrounding culture and bring their product to the market faster. They must also look for ways to transition from loose to tight cultures, in order for this they need to be informed of the host country's political stability, and look for ways to enlarge the local job market, and develop the local resources that are associated with in that country. Another process would be by not interfering with local governments and hiring the most talented of local personnel. They must also develop regional economic alliances and show that they want to develop the local economies

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