Harley Davidson Strategic Analysis

1014 WordsFeb 14, 20015 Pages
William Harley and Arthur Davidson wanted to take the work out of riding bicycles in 1901. After being joined by the Arthur brothers, Walter and William, they came up with the idea of putting a motor and a bicycle together. Many engine changes were made before the builders were satisfied. In 1903, they created the first Harley-Davidson motorcycle and produced three that year. Harley built its first building in 1907 on Juneau Avenue in Milwaukee. That same year, 150 motorcycles were produced. As they were used for recreational purposes, they were also used in military situations. They proved useful in border skirmishes and the government called for 20,000 bikes to be shipped overseas. Following the war, other companies tried to…show more content…
If small prizes like merchandise, helmets, and discounts were offered to customers for helping the company, they may be able to draw those same bikers into helping in the community to help clean up the image. On a business level, Harley may want to try to develop new products that will give them an extra push past their competitors. They already have the loyalty base and combined with the threat of new entry into the business, they can enter other performance type industries. Bicycles, roller blades, and skateboards are just a few of the products that they can develop that may not be out of their range. Generation X and Y have gotten into these extreme sports and perhaps by reaching out to them with these types of products, they will develop future relationships with them. These performance products can be used for recreation and competition while keeping that edge that Harley has had since it began. 5. The stock of Harley continues to rise as the idea that the Japanese is dominating the industry. Since the beginning of the year, the stock for Harley has risen almost 49%. Part of the reason is the change in their operations. For years, people would have to wait for months for a bike due to the huge demand, but foul ups have been fixed and they are now pumping out bikes like never before. This article also states how well Harley deals with its employees

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