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Harley Davidson's Chewy

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Concept: For all the adventurous folks out there, who are attracted to Harley Davidson’s monstrous motorcycles, why not try their new candy bar. Why would consumers buy into a candy bar from a motorcycle company? The answer is simple. It’s because the candy bar is as badass as the motorcycles they produce. Entitled “ Harley Davidson’s Chewy Delight,” the bar is loaded with all the tastiest ingredients a candy lover could want. Caramel, peanuts, salt water taffy, blended with a rich, dark chocolate, all combine to make a candy bar that no candy bar consumer could ignore. -The bar will be wrapped in a coating of black and gold, with the title of the bar streaking across an underlining shadow of flames (referencing their companies’ connection with speed). When people see that Harley Davidson (of all companies) is expanding into the realm of candy, I’m sure they will be skeptical at first. However, this skepticism will quickly turn into curiosity. And it is this very curiosity that will lead the consumer to think, “Hmmmmm……Maybe I should try it. I don’t know. It does seem a little bizarre that Harley Davidson is making candy bars…. I wonder how this candy bar tastes though? I don’t have anything to lose by trying it once. If it sucks then I’ll know for sure that…show more content…
Founded in 1903, Harley Davidson is perhaps the most well renowned and respected motorcycle company in the world and it has a gift for you. Harley Davidon’s Chewy Delight, mixes caramel, peanuts, salt water taffy, and rich, dark chocolate to produce a candy bar that you won’t be able to get out of your mind. Come into any Harley Davidson location today, to try a free pre-release sample of our candy bar. Harley Davidon’s Chewy Delight will be hitting stores this holiday season. Don’t miss
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