Harley Davidson's Influence On The World War

1839 WordsNov 11, 20158 Pages
Harley Davidson was established in 1903 by William Harley and Arthur Davidson in Milwaukee, WI where they built the first Harley motorcycle, a sports bike, in a small wooden shed. In 1906 the company built a new factory in Milwaukee, WI and also launched its first product catalog this year. The company began to gain a reputation for itself when Walter Davidson, Arthur’s brother, rode a Harley motorcycle to victory in a race in 1908. Harley became known as a company that offers heavy customization of its product for its customers and by 1910 Harley had sold 3,200 motorcycles in the US where its dealer network grew to over 200 separate locations. By the end of 1920, Harley had become the largest motorcycle manufacturer in the world which was supported by over 2000 dealers in 67 countries. The company supplied over 90,000 motorcycles to the US military during the Second World War and it earned the Army-Navy E award for excellence in war time production for three consecutive years. After the World Wars, Harley shifted its focus to more recreational bikes due to increased competition of foreign imports, mostly from Europe. During the late 1950’s, competition from Japanese motorcycle manufacturers like Honda, Yamaha, and Kawasaki began to take over the US market share. By the late 1960’s Japanese motorcycle sales accounted for 85% of total motorcycle sales in the US due to their cheaper and technologically superior bikes. Between 1973 and 1983, Harley’s market share decreased

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