Harnessing the Science of Persuasion Article Critique/Analysis

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

Throughout history, persuasion has been used by world leaders to captivate people’s hearts, minds, and their attention. A great example of this is in the 1960’s when Martin Luther King Jr. created a movement of equality among all the races. In today’s world, many people know Donald Trump as trying to persuade voters to dissipate from a certain mindset when it comes to voting. A farmer, astronomer, and author named Benjamin Banneker wrote a persuasive letter to Thomas Jefferson in 1791, this demonstrates that persuasion has been a strategy in writing for hundreds of years. In his letter, Benjamin Banneker’s uses some rhetorical strategies such as a passive-aggressive tone, compare/contrast, and emotional appeal to spread his message that slavery must be abolished completely.

There are a plethora of controversial topics in the world today. Each issue has multiple sides that are trying to influence people's thoughts and gain their support. “Oil to Die For” and “Climate Change Debate: Last Week Tonight with John Oliver” are trying to do just that. Persuasion is an art, an art that is even more powerful influence with today's electronically based society. However, some sources are far more persuasive than others.

In Jane Austen’s Persuasion, unlike many of her previous works the protagonists involved are middle aged lovers; Anne and Wentworth, who struggled with love before. The narrator of the story has given up on Anne’s prospective of marriage, and so has Anne; however, knowing the conformist pattern of protagonists in her novels, the reader can expect the outcome of Anne’s relationship. Indeed, as it becomes known that the Crofts are to be chosen as the future residents of Kellynch Hall and the possibility of Wentworth again appearing in front of Anne exposes itself, there is a sense of recurrence in the events that initially led the falling apart of the two before. Persuasion is a suitable title for this novel, as must reconsider her previous

All around our society we witness persuasion. Whether it is a certified dentist selling a toothpaste brand in between our favorite shows on TV, or a church group coming to the door and asking for donations. We see little children begging their parents for a toy, promising they will behave, and the parents give in because they just want peace, quiet, and some time to relax. We have heard of college graduates expressing their qualification for the job, and stating facts about the type of service they are applying for. We look right past it, but in our everyday lives we experience, or even use, the three modes of persuasion. These methods to persuade people were made by a greek philosopher, Aristotle. The first mode is known

Persuasion is the key to getting the results you want, not only for politicians or lawyers, but for every one of us. In a job interview, you will have to persuade your interviewers why they should hire you over the other candidates. In a classroom presentation you will have to convince your classmates and teacher that what you're saying is worth listening to and that you deserve a good grade on the assignment.

In my everyday life I use persuasion to effect change in a person’s beliefs, attitudes, intentions and behaviors. I use persuasion to influence others around me either if it is in a work setting, a social interaction or giving a public speech. The ability to convey information, feelings or reason is a very useful tool in the pursuit of my own personal gain. While attending a Surf Riders meeting, a non-profit organization to clean our beaches, I gave a persuasive speech on why it was important to join and participate our party. I spoke at a Mothers against Drunk Driving (MADD) class to help people understand the severity of the crime.

xiv). Dictionary.com defines “persuade” as an attempt to “induce belief by appealing to reason or understanding; convince.” Where there is an attempt to communicate ideas, there is persuasion. Marketers, who live by the credo “know your audience”, attempt to convince the public to consume their products. An artist attempts to evoke a particular emotional response with his or her artwork. Scientists present theories and defend their research with data in an effort to establish their findings as true. In everyday life, we consciously or otherwise attempt to persuade others how to view us through our language choices, wardrobe, and even posture. The way I dress for school, for example, differs dramatically from the way I dress for work or a formal event. My casual dress at school attempts to convey that, despite my being twenty years their senior, I am just like any other college student. The type of suit I wear to a business meaning signals to the audience my position and authority within an organization. As a manager, I tend toward the more conservative. In situations where I represent a creative team, I may choose to follow current fashion

In the business world, being persuasive is a must have trait so that others can understand personal viewpoint, while gaining knowledge of individual perspective. This ability to persuade is needed in the workplace. Carol Deeb of Demand Media states that, “Convincing management to agree with your viewpoints can help to advance your career and your company mission. An eloquent delivery may persuade top-level supervisors to make changes that can help to improve systems or processes.”(Deeb 1). Being persuasive can stunt the growth, and improve companies. Carol Deeb shows readers that possessing this skill can benefit the company. Being able to persuade will help individuals impress the supervisors above the individual as well. She quotes, “By developing a new way to accomplish a task or manufacture a product, you have the potential to save your company money and make yourself shine in front of management.”(Deeb 1). Carol Deeb shows readers, and owners of companies that, in fact, persuasion is a trait that employees should be in possession of. When employees acquire this trait, they shine in front of their employers, and they benefit the company by saving money. Women acquire this trait of persuasion. Caliper’s study regarding the “Qualities That Distinguish Women Leaders”, provides evidence revealing women’s persuasive capabilities. Caliper’s report quotes, “The women leaders scored significantly higher

We as people understand the bare minimum of persuasion, but we generally do not know the different types or ways of persuasion or the science and research behind why we are persuaded by different things. I will be able to use what I have learned from this course in my academic and professional endeavors. I find the suggestions, tips, and practice of public speaking/presenting to be invaluable to anyone. I will surely use what I learned from that and practice it in hopes to become a better public speaker. In addition to public speaking, I will be able to use the tools of persuasion. Not everyone can be persuaded the same way and not all information can be presented the same way in attempts to persuade an audience. We are taught these tools that help layout the different ways to persuade someone(s). So, Communication 2367 has taught me how complex persuasion is and given me invaluable tools to excel in any future

Chapter 1 of "Yes! 50 Scientifically Proven Ways to Be Persuasive" discuss how people are being persuaded, whether they realize it or not. People tend to make their decisions based off of others actions. Especially, if they are uncertain about a course of action. For instance, having people who attended a program give their testimony to people who are unsure about joining the program. The chapter also discussed social psychology, the scientific study of how people’s thoughts, feeling, and behavior are influenced. When asking a person if he/she is affected by someone else, they, of course, are going to say no. However, studies have shown differently.

* Dr. Cialdini explained that commitments are more powerful when they are active; public; effortful; and viewed as internally motivated. The statement of the commentator is accurate because the motorcycle owners had made their commitment public by tattooing their commitment on their

There is little evidence that persuasion can be effective because subjects do not integrate the information into their own belief system. The experiment was designed to test the relative importance of attribution versus persuasive manipulations by comparing persuasion treatment with an attribution treatment. The persuasion techniques were designed to be maximally effective by using a credible source delivering a repeated message stating the benefits of change. The attribution techniques were designed to be maximally

In “Is Persuasion Dead” published in The Opinion Pages of the New York Times, guest columnist Matt Miller was raising an alert for current “Persuasion” in the politics. Miller deplores that ninety percent of political conversation amounts to dueling "talking points." Best-selling books reinforce what folks thought when they bought them. The purpose of most political speech is not to persuade but to win, be it power, ratings, celebrity or even cash (Miller). That is agitating people without deep consideration for its essence. The past examples are showing that; Bill Clinton's case on health care and George Bush's Social Security plan. The author strongly criticized that was supported by “savage”(Miller). However, himself also were persuaded

Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which