Harnessing the Science of Persuasion Article Critique/Analysis

868 WordsFeb 23, 20104 Pages
Harnessing the Science of Persuasion Article Critique/Analysis I chose to critique the article “Harnessing the Science of Persuasion” by Robert B. Cialdini. As an undergraduate I was planning on a profession in the medical field, and I enjoy exploring how the science and business worlds correlate. In this article, Cialdini describes six scientific/psychological factors that contribute to enhancing one’s ability to increase influence on others. I interpret that pure motives are the main success factor in building influence at the underlying theme of Cialdini’s principles. I can only be as persuasive as I am sincere in my desires to know, and help others. In this paper I will overview some of the principles that Cialdini…show more content…
I will apply this principle by discussing with my co-workers their desires to do a good job. I will ask those whom I direct to explain their thoughts about how we should best serve our customers, and apply their suggestions as best I can to procedural changes. I will also better describe the process from the perspective of people who work primarily inside the store, so that we can all better understand and assist each other. The success of consistency, perhaps even more so than the principle of liking, is dependent on motives. If it is perceived that you are more interested in throwing your authority around than working for the common good, resentment and non-compliance will result. I will avoid resentment by expressing sincere gratitude, and praise for a job well done. I will also show a willingness to go outside, and help when appropriate. I have read a few articles about enhancing persuasion in business, and to be honest, most of them come across as phony ways to trick people to do what you want. Cialdini certainly has some elements of convincing people that they want to do what you desire, but he introduces the idea that these techniques only really work if you have pure motives. I really like the idea that being an effective/persuasive leader starts with being an honest/authentic

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