Harrington Case

The athletic apparel industry has shown a large increase in popularity. Global sales of sport clothing have increased from 146.1 billion US dollars in 2007 to 162 billion US dollars in 2012(Global Participative Sport as Consumption). Particularly in the United States, sales of sport apparel have increased by 7% from 2013 to 2014 (Wingus). There has been a large trend in healthy living, as “activewear accounted for $33.7 billion in sales and made up 16 percent of the apparel market” (Wingus). The industry is booming, as sportswear, specifically yoga pants, has transformed into people’s daily apparel. (Refer to Appendix Table 1) Huffington post noted, “people are wearing trendy workout clothes all day, every

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

The fitness clothing market is growing rapidly. Customers’ new found inclination towards living healthier lifestyles has produced an increase in participation of people into various physical activities. Hence, the high levels of competition in the fitness and

With high-quality garments and lower prices, Popular Club Plan’s sales began to multiply increasingly each year. In order to fit its “preppy” style, the company had decided to change

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

Demographics is the salient macro-environmental force for driving Lululemon’s success in a very competitive market and defines their target market (Ibisworld, 2016). Lululemon’s core demographic profile is females aged 23-34 (gen y) and 17-19 (gen z) (Molly o 'shea, 2015). Generation y is the largest demographic purchasing new technological gadgets and fashion apparel (Larissa Faw, 2012). The L.A Times also reported “Women in their 20s and 30s are spending money on workout gear because they feel a need to impress their peers.” Lululemon is successful through their online platforms by building brand awareness this appeals to generation z known as the digital natives (Creative Concepts, 2016). Lululemon has already built a strong market through females, however

pricing trend in women’s apparel, and what are the main factors that are leading to

Although the market for separates is certainly viable given promising growth in test markets, it is not a market that makes sense for Hart, Schaffner & Marx (HSM) to compete in. The trend certainly shows a divergence in how some customers view their needs with regards to semi-formal clothing, but the firm runs the risk of diluting not only the perceived quality of its clothing, but also alienating its current client base that is partial to the experience HSM offers in its stores. This experience includes personalized expertise on new fashions, custom tailoring, and the status associated with purchasing and wearing the company’s clothes.

There was discussion about drilling the step, and nosing over the top of edge of concrete and laying tile on both sides of it, i.e. on the riser and top of the step. That stair nosing was submitted and approved.

An increasing current ratio for the financial year 2013 to 2015 is a positive indicator and shows that the company over the years has secured more current assets than its current liabilities. It shows that the company is solvent. The value is (have not finish?? Please complete it )

The Vigor label is the division of Harrington that the active-wear line would be integrated into. This is because Vigor lines were less traditional and the business clothes in this line were focused on comfort and fashion which the active line wants to encompass. Another worry of Harrington managers was that introducing a line that is not as sophisticated as their other professional clothes will diminish the brand and the reputation which Harrington has built for themselves over the past 50 years. However, another research survey which was conducted examined if customers would have that impression when an active-wear line were to be introduced. When the results were analyzed, it was found that less than 2% of customers thought that a less-expensive active-wear brand would cheapen the Harrington name.

The company deals with production of clothing for a diverse range of consumers. The company will serve two sides of consumers – individual users and organizational customers. The primary organization customer will be Abercrombie & Fitch Company. A&F Company, via its subsidiaries, amounts to a specialty retailer, which runs stores as well as direct-to-consumer operations. Additionally, A&F operates in three sectors – U.S. Stores, global stores, and Direct-to-Consumer. This company, in spite of dealing with sportswear apparel, personal care products, and accessories for kids, men, and women. As a result, A&F Company is a potential consumer of FFD’s products. FFD specializes in fashionable clothing that mostly appeals the young generations (youths). The company bases its specialization on the fact

Although Lamar Swimwear’s sales are expanding more rapidly than the industry average, there are other noticeable differences in performance. These differences can

The introduction of First Lady Michelle Obama’s “Let’s Move” program has resulted in Americans becoming health conscious and taking a proactive approach to adopt healthy lifestyles. With the increased awareness, a lot of people are making lifestyle changes by dieting, exercising or both. The increase in the number of people exercising has translated into an increasing trend in the purchase or search for plus-size athletic apparel.

Ellie Saab took a step forward and expanded its brand by opening up flagship stores in different countries and cities and also by offering its products in big multi brand retailers where it could target global customers. Soon after its successful growing path, the firm went into the business of ready-to-wear (RTW), which became its new line of business. This change was primarily due to the change in the customer taste, who now was more attracted by “casual wear”.