Harrower And Elman Rules Of Thumb

Throughout history newspapers have been dominant. They have informed citizens about events taking place throughout the world and allowed us to see the world in many different ways. The emergence of photography in the 1920s sparked the invention of photojournalism. This created; credibility, new celebrities, and additional corporate competition.

Photojournalism has long been considered to have a tradition of reflecting the truth. It has been a major element in newspaper and magazine reporting since the early 20th century. It was probably only about a century ago when people believed that what they saw in photographs was factual. This impact of visual image as seen by the viewer was based on the old belief that "the camera never lies". Wheeler says that photojournalism has "acquired a special standing in the public mind, a confidence that photo can reflect reality in a uniquely compelling and credible way." (Wheeler T, 2002, p. 3) This acquisition is formed by a creation of a powerful picture, which is the combination of both truthfulness and visual impact. "In general,

Even though USA Today is a national newspaper, it is written in shorter piece and sprinkled with eye catching, colorful photos, graphs, and charts designed to address the needs of a sound-byte generation, which are never consider by any other media source and it makes the USA Today’s content refreshing and more engaging than other papers. Because of this the USA Today’s circulation grew rapidly from roughly 350,000 in 1982 to approximately 5.9 million daily print and online readers today. When comparing USA Today with other competitors like the Wall Street Journal, which has 2.12 million subscriptions and the New York Times, which has 1.58 million subscriptions, the USA Today remains the number one print newspaper and USAToday.com, is the internet’s top sites for news and

Comparing two newspaper articles, one from a tabloid and one from a broadsheet will convey the different techniques that tabloids and broadsheets use to present stories. Media in general, aim to inform and interest the audience which consist of many different types. Diverse emotions and ideas are created by the media; foremost tabloids. Tabloids are papers like ‘The Sun’, ‘The Mirror’, ‘The Daily Mail’, ‘The Express’ and ‘The Star’. In contrast to these are broadsheets like ‘The Times’, ‘The Guardian’ and ‘The Daily Telegraph’. Broadsheets are often known as the ‘quality press’ being more informing and formal in the manner they convey information and news stories.

Explain how the headline and picture are effective and how they link to the text. (8 marks)

The first photograph I am going to discuss is photo of Ellery Shufelt with his children in Albany County, New York. Arthur Rothstein took this photograph in 1937, which was when the Great Depression was taking place in the United States. This photograph depicts many of these formal elements and techniques such as, framing, lighting, composition, and space to help portray the true meaning of the image. Arthur Rothstein uses the technique known as composition, which can be defined as the organization of the photograph by inserting elements in particular places and sizes. This assumption can be made because Rothstein places the Ellery Shufelt and his children in specific areas of the photograph to help capture an emotion or option about how people live and work American society at this time. Also, the framing and position of the door and chair outlines the photograph asymmetrically for the viewer. The door offsets the image by dividing the image with a vertical line. This basically crops the photograph making the viewer focus on the father and his children rather than the background itself. In addition, the level the camera intensifies the feeling and framing by making you feel eye level with the subjects. The use of framing allowed the photograph to make you focus and control how you perceive the image.

The scientific advertising pioneered by Rubicam and Gallup revealed many obvious traits about the readers of newspapers. Readers would pay more attention to the comic section of the newspaper showing the simplicity of the consumer (Sivulka, 2012). Polls conducted by Gallup showed that men preferred to read the sports

In, “The Boston Photographs” by Nora Ephron she states photojournalism has a bigger impact than written journalism. It provides real images of events that have occurred and often times can create an outrage upon consumers. She goes on to further her claim by stating that when incidents do happen tragically it is not the occurrence that happen, but knowing death took place and that people were involved. Having imagery of death is something most people would not want to see as it can anger them especially if it involves people they know, but it captures the attention and that is what news articles are trying to get which is the significance of how to involve consumers into the loop, regardless if it is subjective.

Image Analysis: An effective image employs specific techniques to relay its purpose. This image of 6 year old Alex Donley uses the following techniques to influence the reader or viewers perception of the chapter. Framing, layout, colour, symbols and focus are all crucial aspects of the image.

The first significant step that USA Today took was changing the paper from a 54-inch to a 50-inch width causing the paper to appear cleaner and read/handle easier (Ferrell and Hartline, 2014, p. 316). By using web-width reduction, newspapers can save significant amounts of money by making everything appear narrower rather than eliminating any contents (Astor, 1996). In order to be different, USA Today when against an extremely cherished practice and offered space on

In Tiffany Salinas’s post, they talk about how document design is important to gain the reader’s attention.

The focus of the workshop was newspapers and their content such as reports and editorials. We identified the editorial line of a newspaper and looked at how the editorial is a letter written by the editor and how it can demonstrate different opinions. We looked at letters to the editor and how they were used as primary sources. We discovered as they are written by readers discussing issues, they help provide a useful insight on people’s concerns. We debated the benefits of newspapers such as that they give us a snapshot of peoples perceptions at the time. Limitation of using newspapers are that they are biased and generally contain propaganda.

But When you look up the headline of this article, this journalist use word “I”, “my” and “top”, which is very subjective word choice and readers can have hidden bias and prejudices before they read body text. Even in body text, journalist use “heavily”, “burnt cars”, “shattered homes”, “linked to cancer”, “more than ~” which is negative connotation. This can strongly influence the readers and might be seen differently. When readers look up photo, there is some areas that doesn’t have ashes on the ground but It seems like photographer took this picture where all the ashes and trashes piled up. It gets people interested, but it also influences reader’s opinion about this article. Therefore, this photo has potential

USA Today is a well-known newspaper company who dominates print news in the United States. Currently reaching nearly three million readers, USA Today has climbed their way to the top by evaluating and consistently re-evaluating their strategies to maintain and grow their consumer base, which consists of businessmen, professionals, and politicians (About USA Today). One of their greatest strengths is the wide range of their distribution. USA Today distributes newspapers in all fifty of the United States as well as parts of Canada and the United Kingdom (About USA Today). Their content is styled in an easy to read and understand way, making it more desirable to their readership versus other competitors’ newspapers. The company has established a well-recognized design for their newspaper, making it stand out among its competitors. USA Today is a “go-to” choice for consumers who daily read the newspaper.

The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and