Harry Rosen

2109 Words9 Pages
Professor: Brent Barr Student: Jaspreet Banwait Student Number: 500351380 Due Date: April,3,2012 Course: RMG 200 Table of Contents Title Page……………………………………………………………………………….….1 Table of Contents………………………………………………………….…………..2 History of Harry Rosen and Objective………………………….…………….3 Theory 1……………………………………………………………………….…….……..3 Potential Gap at Harry Rosen……………………………………….…………….4 How To Address The Gap and Expected Outcome………………….....6 Theory 2…………………………………………………………………………………….6 Potential Gap at Harry Rosen (2)………………………………………………..7 How To Address The Gap and Expected Outcome……………………..7 Exhibits………………………………………………………………………………………9 Bibliography………………………………………………………………………………11 History of Harry Rosen and It’s Objective Harry Rosen…show more content…
Harry Rosen thrives in presenting its customers with a visual image that they can be confident in regardless of the occasion. When customers come in and see how the mannequins are dressed, it automatically sparks different ideas in their mind in terms of how they want to be dressed. However, the problem with the mannequins at Harry Rosen is that it is not changed on regular basis and is changed close to every 2 months. That is a problem because customers want new ideas; they want to be shown a new outfit that they might have never thought of, different colors, different combinations. When the mannequins are not changed on regular basis, it also tells the customers that there is no new merchandise in the store, thus making it difficult for the associates in selling the merchandise, as customers don’t want to buy merchandise that is not in fashion or season for that matter. As this trend continues, it would lead to customers being dissatisfied and possibly loss of customers to competition. Having Mannequins is a must in retail, but knowing where to position and place those mannequins is also a must. The whole purpose of Mannequins is to attract the customer's eye and place it in such way where it is visible to customers at all times. Harry Rosen's mannequins are placed in such manner where it is not visible to anyone from the outside, thus making it less attractive for someone who doesn’t know what Harry
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