Harvard Case Ameritrade Essays

3298 Words14 Pages
Spring 2010

Ameritrade - Harvard Case Study

Background:

Ameritrade Holding Corporation is securities brokerage services and technology-based financial services firm from the United States. The company was founded in 1971 and is headquartered in Omaha, Nebraska. “Ameritrade MERITRADE for self-directed retail investors; TD AMERITRADE Institutional that provides brokerage and custody services; trading platforms that enables research and analysis; a suite of education products and services for stock, option, foreign exchange, futures, mutual fund, and fixed-income investors; Amerivest, an online advisory service that develops portfolios of exchange-traded funds to help long-term investors pursue their
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|ETFC = E*TRADE Financial Corporation |
|Pvt1 = FMR LLC (privately held) |
|Industry = Investment Brokerage – National |
|1 = As of 2008 |

Because Ameritrade gets most of its revenue from transactions and interest will mean that we will need to find companies in the industry that have similar revenue streams. This also means that Ameritrade’s revenue should be very sensitive to the movement of the market. It is also important to note that since Ameritrade’s revenue is sensitive to market fluctuations we will have to forecast how it will react in situations where the
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