Harvard Referencing Guide

Lydia M. Olson Library, Dec.21, 2009, Evaluating Internet Sources, A Library Resource Guide, retrieved from http://library.nmu.edu/guides/userguides/webeval.htm

9. When citing sources, be sure to use the form found in Kate A. Turabian's A Manual for Writers of Term Papers, Theses, and Dissertations. You will find a brief summary at http://www.press.uchicago.edu/books/turabian/turabian_citationguide.html. The correct form for citing a book is: author's name, title in italics, name or number of

The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.

There are benefits for properly citing sources beyond solely avoiding a charge of plagiarism, which is a serious offense. Firstly, it confirms that you have prepared your material with necessary research, and in so doing added support to your position (University Library Service, Cardiff University, n.d.). It can provide emphasis and clarification to your points. In addition, accurate references “allows the reader to locate the material you consulted” (U.L.S., Cardiff University, n.d), enabling him to further his own research if

Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online

You must reference throughout your introductory paragraph to back up your statements with academic sources.

1. The criteria for determining credible sources is taught to students in elementary school and reiterated through college. It is also available on the internet. Some questions to consider when searching for material are:

Group cohesiveness is often strived for and encouraged, however, after this chapter it is clear just how damaging cohesiveness can be to a group. While it can be much more pleasant to work with people similar to yourself, highly cohesive groups often miss the benefits of disagreement and diverse opinions. Often cohesiveness is so strongly supported and encouraged that there may be punishments from varying away from group norms. If members fear punishment or judgement from speaking against the group, biased sampling is more likely to occur. This can result in making poor decisions and not actively using the skills each member holds. Group polarization is also much more likely to affect a highly cohesive group in comparison to a relatively diverse group. Group polarization can be avoided or limited by members who hold opposing views to the majority, which cannot be supported by a highly cohesive group.

Varian (1999) argues that the fundamental principles with regard to competition are very much relevant to the new economy considering the changes ushered by e-commerce. These principles include marketing, interconnection, and price matching. According to him, marketing is very much present in e-commerce since electronic retailers use versioning. Like loyalty programs and promotions to increase their market shares. Interconnection is also of the utmost importance as consumers want to be connected to as large a network as possible. Finally, intense price competition would also prompt merchants to look for ways to increase customer loyalty and adopt pricing strategies that reduce the intensity of competition (De Vera, 2004).

221) which is due to plagiarism. This event leaves many with the question: What information can I include in my paper or presentation? In order to avoid excluding important facts and opinions one can cite their sources which is a way to provide credit to the owner. Two of the most common ways of citing sources is through MLA format and APA style. These techniques can be learned through guidelines or through books such as, "MLA Handbook for Writers of Research Papers, Publication Manual of the American Psychological Association, The Chicago Manual of Style, or Scientific Style and Format: The CSE Manual for Authors, Editors, and Publishers" (Barefoot and Gardner, 2014, p.

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

There are a lot of benefits the customers enjoy when they do their shopping online, such as:

Ensure your referencing is correct – intext and at the end of the essay a reference list is attached - i think your uni guidelines said “Harvard system”

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Despite the rapid growth of E-commerce sites, 43 percent of the them fails, and the difference between the success and the failure is consumer experience, according to Ecommercetimes.com. The Dotcom Survival Guide reported there is still one resource left untapped that can save dotcoms from failure. It's the one resource that historically is most ignored in favor of ads, press, and flashy features yet it's the one resource that can lead dotcoms to survival. That resource is customers. Customers can provide the revenues needed to attain profitability. Customers can give the word-of-mouth marketing to drive traffic. Customers can give the feedback needed to continually improve the website.