MARKETING MANAGEMENT (RODNEY WILLIAMS) (LB5202) Submitted By Ajit Jose Mathew Student ID- 12774704 Table of Contents Contents Page EXECUTIVE SUMMARY………………………………………………...............2 INRODUCTION…………………………………………………………………….3 MARKET SITUATION ANALYSIS……………………………….......................3 COMPETITOR …show more content…
Harvey Norman Holdings Limited is a public company which is largest retailer of furniture, bedding, electrical and home appliances in the Australian economy. There are about 231 stores in Australia, Ireland, Malaysia, Slovenia etc. Harvey Norman Holdings Limited is an ASX listed business with its main activities that of an incorporated franchisor, retailer and a property entity. The diagram shows the geographic extend of Harvey Norman and franchised stores as in 30 June 2011. MARKET SITUATION ANALYSIS Harvey Norman Holdings is one of the leading furniture, electrical and also computer retailer in Australia. The company has a share which is slightly less than 20% of the highly fragmented market. As on 31 December 2012, there were 213 franchised complexes of Harvey Norman throughout Australia territory. The company have very quickly expanded their offshore business in the past few years, there are about 70 company-owned shops are situated in New Zealand , Ireland (14 stores), Malaysia and Slovenia (3 stores). Harvey Norman Holdings Limited involves in franchising operation, integrated retail business, and property growth. HVN operates mainly through a franchise scheme in Australia and it is operates controlled shops in abroad markets. Harvey Norman is sure of increasing the market share in the home entertainment and technology field in coming years and its opponents
Although this branded home entertainment sector is particularly concentrated with few participants, there cannot be denied its high-statured market. JB hi-fi is facing increased competitions on both domestic home appliance business and global retailers expand in Australian. This includes the presence of major national retailers as Harvey Norman, Myer, Target (JB HIFI Prospectus), international competitors such as, online stores such as Koogan, and other bricks and mortar stores. These firms accounting for over … % of retail industry revenue (IBIS World
BBBY faces both external / internal potential problems while it tactics to implement its expansion plan.
Lowe’s has entered into the Canadian and Australian market in attempts to gain unclaimed market shares. It has not gained enough traction in the Australian market but has done well in Canada. Lowe’s should focus more on expansion in Canada because of the strong need for Home Improvement stores. Lowe’s has the opportunity to gain more market share by developing a mobile application that allows users to view all items offered and what deals are taking place. Customer service is a top priority in any retail industry, Lowe’s needs to improve this dramatically. Lowe’s needs knowledgeable, friendly-staff that go beyond just showing a customer where a product is in the store. By doing so, Lowe’s will retain more customers and its competitors will lose shares of the market.
Harvey Norman holdings Ltd has its strength on the scale of retails, such as electrical products, furniture and so on. It has a very popular slogan saying that ‘Go Harvey, Go Harvey, Go Harvey Norman’, which makes a brand effect for the company. Besides, with the comparative advantage of its size, the HVN also has superiority of buying in bulk. It has relative lower cost for retail so that the price will be lower. Moreover, Harvey Norman follows the solid franchise model, which shows that approximately 35% of its revenue is generated from its franchise.
Marks & Spencer is a large company listed on various stock markets, which a widely spread operations in many countries. The size of operations of the company and high reputation in the
Lowe’s is the world’s second largest home improvement retailer and operated 952 stores in forty five states at their fiscal year ending January 30, 2004. The company is currently in the midst of the most aggressive expansion in its history with 130 new stores opened in 2003 and another 140 slated for this year. Lowe’s saw 2003 sales reach approximately $30.8 billion, due largely to their focus on the retail customers and home-improvement projects.
Harvey Norman’ Activity ratios are shown in Table __ and Fig __. The only year when Harvey Noman had its maximum inventory turnover was in the Financial year 2010. There was not much of a difference between the Financial Years 2010 and 2015 as the Average Collection Period, Accounts Receivable Ratio, Fixed Assets Turnover and Total Asset were fluctuating (it increased as well as decreased simultaneously). This increase in turnover is reflective of both a recent increase in consumer
Running Head: DOLLAR GENERAL 1Dollar General StrategiesGlenda ReeseManagerial Marketing BUS 620Professor Mary WrightJuly 8, 2012
According to the company’s profile, Harvey Norman Holdings Ltd is one of leading retail chains in Australia, which has franchisors, company-owned stores and properties across the world (Australia, New Zealand,
The following report will investigate the Australian retail/grocery supermarket Woolworths and its parent company Woolworths Limited. This report will explore the success Woolworths and its contribution to the Australian economy.
Marks and Spencer (M&S) p.l.c. is one of the largest retailers in the United Kingdom with a selling space of 12.5 million square feet, was established in 1884 as ‘Penny bazaar’. M&S sells clothing, food, footwear, gifts and home furnishings in its 760 stores around the world. The company’s wholly own and franchise stores operates in Europe, Hong Kong, Far East, Australia, Middle East, the Bahamas and Bermuda making a total of 34 countries.
This document/report throws light on the business environment of Marks and Spencers and the analysis of strategic position, strategic direction, success criteria and backed up by future recommendations for the company based on all the mentioned aspects. The frameworks used to analyse the company are:
Marks and Spencer Company is one of the biggest retailers in UK, which it has known by providing the finest qualities of goods and services including clothing, home product, foods and groceries. In currently, M&S Company operates 852 UK stores, 480 international stores and e-commerce platform includes approximately 83,069 employees, while M&S Company is one of the UK’s leading market positions in Menswear, Women-wear and Lingerie products (Mark and Spencer 2016.
NOEL LEEMING is the fore runner in consumer electronics and appliances retail in New Zealand. There are about 90 stores all over New Zealand. The company has different kinds of business under their hat like B2C and B2B. They have a wide range of products with well-known brands and offer a best price, which attracts the customer and this is the reason they keep going back to them. They have over 100 years’ experience in retail and have created a value for the brand NL. Now the Warehouse group has acquired the Noel Leeming Group, which has now made the the largest retail group in the country. They are well known for their after service and open learning, which is now their USP. Noel Leeming also made their mark