Harvey Norman

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MARKETING MANAGEMENT (RODNEY WILLIAMS) (LB5202) Submitted By Ajit Jose Mathew Student ID- 12774704 Table of Contents Contents Page EXECUTIVE SUMMARY………………………………………………...............2 INRODUCTION…………………………………………………………………….3 MARKET SITUATION ANALYSIS……………………………….......................3 COMPETITOR…show more content…
Harvey Norman Holdings Limited is a public company which is largest retailer of furniture, bedding, electrical and home appliances in the Australian economy. There are about 231 stores in Australia, Ireland, Malaysia, Slovenia etc. Harvey Norman Holdings Limited is an ASX listed business with its main activities that of an incorporated franchisor, retailer and a property entity. The diagram shows the geographic extend of Harvey Norman and franchised stores as in 30 June 2011. MARKET SITUATION ANALYSIS Harvey Norman Holdings is one of the leading furniture, electrical and also computer retailer in Australia. The company has a share which is slightly less than 20% of the highly fragmented market. As on 31 December 2012, there were 213 franchised complexes of Harvey Norman throughout Australia territory. The company have very quickly expanded their offshore business in the past few years, there are about 70 company-owned shops are situated in New Zealand , Ireland (14 stores), Malaysia and Slovenia (3 stores). Harvey Norman Holdings Limited involves in franchising operation, integrated retail business, and property growth. HVN operates mainly through a franchise scheme in Australia and it is operates controlled shops in abroad markets. Harvey Norman is sure of increasing the market share in the home entertainment and technology field in coming years and its opponents

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