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Harvey Norman

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The purpose of this report is to provide an industry and company analysis for Harvey Norman Limited (HVN). The research has been conducted by the GroupFiveAnalysts to assist interested parties in making investment decisions. Each member of the analysts’ team has dedicated to the group work, ensuring that the report is written to a predetermined specification, comprehensively researched, analysed and compiled. To gain the sufficient knowledge and expertise in the area, various information sources were thoroughly assessed, such as HVN’s financial reports, periodical and financial press publications, analytical reviews and governing bodies’ releases, together with a set of standardized financial statements attached in Appendix 1, offering our …show more content…

It is recognised as one of Australia’s most successful retail group. ii) Critical Success Factors Unique franchise business structure: Harvery Norman owns and leases the property and tightly controls the retail operations, enabling the company to generate multiple revernue throughout the site leases, licensing fees, as well as department by department purchasing fees from a single store. Expansion through mergers and acquisitions: In 1998, it had acquired seven Archie Martin Vox stores. By 2000, the company picked up a further 22 stores from owner Brierly Investments, followed by converting its new stores to the Harvey Norman format, boosting its total store network to 125 stores in that year. Additionally, in 2003, the company acquired the sporting goods chain Rebel Sport Ltd and then resumed it to better performance. Along with plans to duplicate its success internationally, including a possible entry into the United States in the 2000s, Harvey Norman looked forward to future expansion. Extensive product range HVN also broadened its retail offering, launching a new space furniture store format, patterned after Ikea stores, and the upscale Domayne store format to meet the broad and differentiated market demand, resulted in the increasing market share and strengthened its leader position. Reputable public image HVN poses more care of the community facilities for their employee by means of

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