Hasbro Fan Poll Research Paper

Movie marketing is a tricky thing. A movie could be a complete disaster, but if the marketing is done right, the movie will do well. If the movie a delightful, but the marketing is done badly, the movie could bomb and cost the studio a lot of money. I’ve seen it happen a lot over the years. Remember that movie John Carter? That movie cost a LOT of money to produce. I saw the movie since I already read the books and knew from what I saw that it was going to be a fun film to watch, but from a marketing standpoint, and having been a marketing major in college, I knew the movie was going to bomb. Why? No one knew what the hell it was about or who the hell John Carter was.

These frustrations were fueled by the Eurosceptic press. That why the British leaving the EU.

During the summer of 1999, Star Wars: The Phantom Menace stormed theaters with a wave of anticipation that was unprecedented. By that point, Star Wars was assumed to be a thing of the past – until George Lucas decided to revisit his beloved creation. It sent fans into a frenzy of immeasurable proportions, lighting a fire in the adolescent hearts of millions and millions…and millions.

The saga’s brand consistently finds a place in the top five licensed toy brands each year, according to NPD Group (Ames).” This shows that the franchise has grown into one of the largest players in toy sales as well as revenue product. Other toy brands ranking high up include Lego, Nerf, Nintendo, Mattel, Hasbro, and Kenner. It is evident that when a single franchise, Star Wars, is available in every single one of these big name players in some form, that the franchise holds one of the largest impacts on society. The revenue coming from these sources is immense, usually averaging out to more than the original ticket sales for the films. These toys and games, intended for children, are even still relevant to those who are now adults because Star Wars is comparable to a legacy. It is passed down from generation to generation and the ones passing down the franchise are having revitalizing feelings from reminiscing upon the past. One of the main reasons many older fans are still following the later expansions of the film collections is because of the nostalgic experience. Star Wars can now be found anywhere today. The American Marketing Association elaborates upon this point in 2016 by stating that, “Today, companies like Campbell’s and CoverGirl are harnessing Star Wars’ marketing power, creating Star Wars-themed everything, from canned soup to

It is truly amazing to think that an organization as big as NASA is even talking about Star Wars. Star Wars has truly become a global phenomenon and I do not think people realize how widespread it is. The upcoming movie is only helping matters, but even before then it was extremely popular. If NASA does eventually make their own Death Star, then it can be rest assured that Star Wars will hit even a new level of popularity. That is almost hard to imagine.

Under normal circumstances, when a fairly large franchise film is coming out, you could be forgiven for forgetting about the accompanying video game that inevitably comes along with it. Ranging from painful cash-grabs to satisfying tie-ins, film-inspired games usually appear the afterthought of the Hollywood marketing process. But Star Wars: the Force Awakens isn’t a fairly large franchise film, and these are by no means normal circumstances.

“We knew there was going to be interest because there are ‘Star Wars’ fans everywhere,” said Martinez, 38, an information technology manager

All this advertising costs the studio millions of dollars to ensure that the film does well in the box

In fact only 12% of its gains were from box office ticket sales, the rest were derived from merchandise ranging from LucasArts’ video games, toys, and anything with the intellectual trademark of Star Wars. The reach of this merchandise became a phenomenon with, “every kid had to have the action figures, lightsabers, key chains, games, books, pajamas, etc” showing a clear imprint of Star Wars on our culture but also a change in tactic of Hollywood corporate. After Star War, Hollywood realized that studios could gain more money from the merchandise than from the actual movies and thus began encouraging movies from which toys and such merchandise could be made. 20th Century Fox thus changed gears from producing critically acclaimed movies like The Right Stuff, to The Terminator 2, and later, the many superhero spin offs we know and love

Throughout the years, Star Wars has played a prevalent part in Sci-Fi culture. However, with the release of Star Wars: The Force Awakens, the main audience of the franchise has made a major shift from its original demographics and has garnered a more mainstream group of viewers. In addition to its traditional audience of males age 18 to 44, females and teenagers have taken a new liking to the film. Because of these new age groups and gender groups finding more of an interest in the mega-blockbuster saga, Lucasfilm and Walt Disney Studios can expect a major economic upturn upon release of future Star Wars films.

It's kinda funny, I've literally never seen any of the Star Wars movies. A lot of my friends rant and rave about it, and here I am completely oblivious to what they are so intrigued by. I like how you pointed out the advertisement aspect of the movie industry. A decent percentage of sales is actual merchandise. Although I've never seen the series, I still own a star wars coffee mug. The people in charge of marketing were able to appeal to a broader

The article, Disney using the force of unboxing videos to hype Star Wars merchandise, written by Shan Li, is basically telling people that most kids nowadays are spending more time on their devices, than they are watching TV. Meaning companies, such as Disney, are now losing money due to the fact that they are spending time, money, and effort making commercials. But now without many kids watching TV, the commercials are useless. So Disney now has found a way in which they can earn money. They are holding an 18 hour Star Wars event to get the kids pumped up for the merchandise. This will be held on the Star Wars Youtube channel. Then on September 4. retail stores will have shelves stacked with Star Wars merchandise. Disney thinking that after

Both George Lucas and the actor who portrayed Jar Jar Binks denied this, nonetheless, scorn for this character is still

The last Star Wars film, The Force Awakens grossed $2.06 billion at the box office, making it the third highest-grossing film after Avatar and Titanic. It’s no surprise that Lucasfilm

There are few people in the world who have not hear of Star Wars. The daring tale of Luke Skywalker’s journey to defeat the evil Empire led by Darth Vader and restore peace to the galaxy is so well-known that people who have never seen the movies know the basic plot line or at least know the phrase said multiple times, “May the Force be with you.” Star Wars immediately changed the world because of