Hasbro Strategy

2301 Words10 Pages
Hasbro, Inc

Strategic Management Project
MBA 670

Corporate Description
Company & Industry Description History of the Firm In 1923, two brothers who migrated from Poland started a small business by selling textile remnants. In 1926, the Hassenfeld’s officially organized what is known today as Hasbro Inc. In the 1940’s, the brother duo expanded by offering pencil boxes and school supplies. By 1950, they were ready to leap into another market by introducing its novelty toy, “Mr. Potato Head”. GI Joe was introduced in 1963 producing revenue sells in excess of 28 million dollars the next two years after Hasbro spent nearly 2 million in TV ads (Miller 1998). In addition to toys, Hasbro develops games most notably
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He is also a board member of the company 's two philanthropic divisions, the Hasbro Charitable Trust and the Hasbro Children 's Foundation. Hassenfeld is active in many charitable and social causes, serving as Chairman of the World Scholar Athlete Games, Chairman of Families First and Chairman of the Right Now! Coalition, an effort created to foster ethics and campaign reform and enlighten the state government to its constituent 's concerns. Organizational Structure

External & Internal Analysis
Macro Environment Stakeholders Social/demographic trends a. The toy and game business is characterized by customer order patterns which vary from year to year largely because of differences each year in the degree of consumer acceptance of product lines, product availability, marketing strategies and inventory policies of retailers, the dates of theatrical releases of major motion pictures for which the companies have product licenses, and changes in overall economic conditions. Issues b. volatility of consumer preferences, combined with the high level of competition and low barriers to entry in the family entertainment industry make it difficult to maintain the success of existing product lines or consistently introduce successful new products. c. The business is seasonal and therefore, the annual operating

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