Hausser Food Products Company
Brenda Cooper, the southeastern regional sales manager for the Hausser Food Products Company (HFP) expressed her concern to a researcher from a well-known eastern business school:
I think during the past year I’ve begun to make some progress here, but the situation is a lot more difficult than I thought when I first arrived. Our current methods of selling products just are not adequate, and the people in the field don’t seem interested in coming up with new ideas or approaches to selling.
BACKGROUND
Hausser Food Products Company was a leading producer and marketer of baby foods in the United States. The company manufactured and marketed a whole line of foods for the baby market including strained meats,
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Brenda Cooper, the southeast regional sales manager, was fairly typical of the kind of person who was placed in that position. Brenda entered an MBA program immediately following graduation from one of the best women’s colleges in the country. Majoring in marketing, she did extremely well in business school and graduated near the top of her class. Upon graduation she received many job offers and took a position as an assistant product manager in a large nonfood consumer products company. During four years at that firm she performed extremely well both in the management of existing products and in the launching of new products. By the end of her fourth year, however, she was becoming restless, and seeing no opportunities for quick advancement, decided to accept an offer to become a regional sales manager at HFP. The salary was attractive, plus she would receive a potentially large bonus based on the profit performance of the entire company. Brenda was also attracted by the possibility of advancement within the company. She had heard that many of the senior staff had started as regional managers. At the end of her first year Brenda was still very concerned about doing well in her job; in particular she was adjusting to her role as manager with six district managers reporting to her.
THE SALES PLAN
Much of the activity of the regional managers centered around the yearly sales plan. The sales plan was essentially a budget that includes projections of
Although Karen has made great strides in the business world she also faces some struggles. Her first major problem is that she is a woman with no international connections. Being a woman is hard enough to gain respect and work your way up in the business world, having connections are very important in businesses like Merrill Lynch because a lot of people making big accounts are international client. Her next big problem is hiring people. She has to meet with them many times before she decides if they are good enough to work for this company. She has a big responsibility to make the company successful and if she hires a bad worker it is costing the company mega bucks. Another problem she has is Chung. He is her first Taiwanese worker and she is very unfamiliar of these different cultures and how to incorporate them in her sales. Along with the unfamiliarity of Chung and his
I was immediately intrigued from the beginning of Food, Inc. There was interesting and valuable information brought up during the film. Many people do not think about where their food comes from. I believe that if people were to know where their food comes from, they would not want to eat it. There are 47,000 products at a grocery store. But, Food, Inc. implies that this is in fact an illusion because all of them are made with the same crops. The fact that there are only a few multi-national corporations that control all of the crops and meat production is a huge surprise. I believe that each person in society would be absolutely shocked if they were to watch this documentary.
When Ruth Cummings was made the branch manager, she was told to make the store one of the best in the system. He failed to share the vision of where the organization is going and how Ruth can contribute as an individual.
With Janice’s public relations background she fit the positions requirements the best of all seven candidates. Being a natural networker who is both creative and single minded at getting what she wants. This single mindedness made it easy for me to see how I could manage her through the utilization of rewards to accomplish the team goals and maintain team efficacy.
Cynthia has always performed well in her job, and has received good performance appraisals. She has been denied a promotion to a more lucrative sales position because she was told she “is not attractive enough” for the position. Cynthia is likely a victim of
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4) Pamela Jones was going to be transferred to another position in a branch about 100 miles from Vancouver. Do you think it is only her husband’s work that makes her reluctant to take this position? What other motivational elements
Breeder’s Own Pet Foods, Inc. Case AnalysisEtienne MepriseBellevue UniversityMBA652: Marketing StrategyDr. Doug Brown12/3/2013Breeder’s Own Pet Foods, Inc. Case AnalysisCase RecapBreeder’s Own Pet Foods, Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced, high quality dog food brand Breeder’s Mix, which has been traditionally sold to the show dog kennel market. The dog food consists of 85% fresh meat and 15% high quality fortified cereal with no additives or preservatives (Kerin and Peterson, 2013). One of the challenges for Breeder’s Own is breaking into an already saturated market. However, based on recent interest from dog food owners in organic, all natural, preservative free dog foods,
The proposed sale of Hershey Foods Corporation (HFC) during the summer of 2002 captured headlines and imaginations. After all, Hershey was an American icon, and when the company’s largest shareholder, the Hershey Trust Company (HSY), asked HFC management to explore a sale, the story drew national and international attention. The company’s unusual governance structure put the Hershey Trust’s board in the difficult position of making both an economic and a governance decision. On the one hand, the board faced a challenging economic decision that centered on determining whether the solicited bids provided a fair premium for HFC
Diamond Foods, Inc. was founded in 1912 and was publicly traded in 2005 as a distributor of potato chips, snack nuts, popcorn, shell nuts, and culinary nuts. Its brands include: Kettle Brand Chips, Emerald snack nuts, Pop Secret popcorn, and Diamond of California nuts (Gujarathi, 2015, p. 47). The company motto was always “bigger is better,” which was implemented by former CEO Michael Mendes (Mendes) to meet high performance expectations and keep up with the competition in the snack industry (Gujarathi, 2015, p. 50). Around late 2009, questionable behavior of fraud began to occur at Diamond leaving the company in a great amount of loss. Mendes and CFO Steven Neil (Neil) pressured Diamond’s accounting department to
Her early experiences in banking were almost always challenging and rewarding. She was enrolled in the bank’s management development program because of her education (a.B.A. in languages and some postgraduate training in business administration), her previous job experience, and her obvious intelligence and drive.
Fred Maiorino had been a successful sales manager for Schering-Plough Corporation for thirty-one years before Jim Reed was named general sales manager over the South Jersey sales district that included Fred’s sales territory. Afterwards, Reed implemented several changes to try to boost sales including a new performance appraisal system and a hands-on coaching style to motivate his sales staff. The problem arose with Reed’s inability to motivate Fred (Buller & Schuler, 2003).
Drive to Learn : Sales Team Florida want to learn more about the opportunity from the new market
To be an affective sales manager at Phoenix, Mrs. Richardson needed to be able to bring together this group of insubordinate employees who seemingly did not work well as a team. Of these employees, only a few had been meeting or exceeding expectations of the organization. More so the attitudes of the employees were so far from acceptable that there is question as to why they held the positions that they did. Alex Hoffman, top sales representative, showed little respect for Mrs. Richardson, however as he consistently brought in sales he was not a candidate to let go. Although, Mrs. Richardson still should have had a discussion with Mr. Hoffman about his actions and the fact that when other employees perceive his disrespect then they may in turn do the same. On top of that, Sarah Vega continuously showed up for work late and even missed one day per week on average. These actions are unacceptable in the workplace and worthy of termination. A third employee, Chelsea Peterson, showed absolutely no respect for her new sales manager. These sorts of actions do not deserve to go unnoticed or unpunished. Melissa Richardson should have scheduled a mandatory meeting for all employees in order to lay down the law. She needed to tell them all together as a team exactly what her expectations for
The case surrounds a sales manager, Joseph Frebert, From Alcon. He experienced a hard time working with skilled sales people. Adaptation to work within his people’s sales territory also proved difficult. The manager had pressure from work and domestic matters where he left everything to his fiancée, Ellen, a broker at Trout Brothers, was hard working compared to Joseph, confirmation from the large accounts she