Communications Coordinator
University of Phoenix
Health Care Communications Methods
HCS 320
March 31, 2013
Communications Coordinator
As the Communications Coordinator for the Cobbs National Drug Manufacturer (CNDM) there is rising concern around recent events from the media exposure on the adverse effects one of our nationally advertised medications has had on the Chief-of-Police. According to Athena du Pre, PhD, “Lack of communication can lead to duplicated efforts, costly (and sometimes life-threatening) delays, frustration, and wasted time” (Du Pre, 2005, p. 289) and our goal is to maintain open communication. Today’s meeting will help identify several ways to deliver our message. Today’s meeting will help to brainstorm
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This is a common practice and therefore the statement released by the company needs to be as precise and to the point as possible. CNDM is the sender of the information and responsible for relaying the message to the receivers on a widely understandable level. CNDM is responsible for finding the universal method to make our message acceptable and understood by the public. Using traditional media for advertising and general information, and never patient information, is the correct utilization for health care organizations. Using patient information in any form of traditional media is a HIPAA violation.
Second, electronic media is an advantage to reaching additional audiences. Fax, Internet, texting, and e-mail are examples of electronic media that will reach a wide range of audience. Using these electronic media outlets allows the company to access mass media on a potentially worldwide basis. People have instant access on many devices that makes communication constantly accessible. Electronic media is also a growing form of communication within health care and needs to be taken seriously. Patient information is easily accessible with a smartphone so exercise care when opening texts, e-mails, and other patient information.
The disadvantages of electronic media are that information is immediately available and can spiral quickly out of control. Good news, and bad news, is instantly available and can spread quickly and influence peoples initial thoughts and
With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.
“Errors in communication give rise to substantial clinical morbidity and mortality (Riesenberg, Leitzsch, & Cunningham, 2010).” As a result, the Joint Commission has identified effective communication as one of its National Patient Safety Goals (Dunsford, 2009).
* The effects of HIPAA and other regulations on the use of these media for health care communication
Internet: Lack of Credibility, bad news, has become a big problem for privacy and often used for criminal acts.
employee orientation will cover topics that may answer questions about getting started with our company. You will receive an email invitation with the link to Webex and the phone number to dial into the conference call.
As the Communications Coordinator for RxRUS, I have been tasked with addressing the public about the concerns and reports of negative effects of one of our medications that is used by a significant part of the population. Also, we have received reports that one of the individuals who claim to have experienced significant negative effects from this particular medication is a well-known public figure. Our consumers have been our number one priority for the last 40 years.
As the communication coordinator for this national drug manufacturer, we will need to address the issue at hand and figure out the best way to handle the negative publicity one of our medications has caused. Unfortunately, the local news is already making things more difficult for us by alleging that a well-known public figure is among those suffering adverse effects from this medication. We will need to decide how to properly address the public that will ensure no loss in business or investors. In this meeting, we will need to determine the best communication tactic to get this situation under control.
Another drawback of smartphone and social media use in healthcare is the negative repercussions of breach of patient confidentiality. To follow with HIPAA Privacy Rule, clinical vignettes posted via web-based media concerning patients must have all individual perceiving information and any uncovering references removed. This “de-identification” should be possible by changing or disposing of key patient components (e.g., names, insurance or Social Security numbers, date of birth, and photos), by keeping up a vital separation from the portrayal of uncommon therapeutic issues, and by excluding specific time ranges or territories without the patient's consent. In any case, there have been numerous coincidental breaches of HIPAA Privacy Rule involving online networking. A study of medical blogs composed by HCPs found that individual patients were portrayed in 42% of the 271 samples studied. These samples, 17% were found to sufficiently incorporate data for patients to distinguish themselves or their providers, and three included conspicuous photos of the patients (Ventola,
A quick introduction, I am Edison Lewark and I am your OCIO CFC coordinator this year. I am very excited to be the coordinator as it will give me chance to meet you as we all work together to help those who cannot help themselves. In echoing the Secretary’s statements about the Department being the third highest contributor the national capital area last year, I am sure the Team OCIO will not only meet but outperform last year efforts. We all know what CFC is about and we know what a noble cause it is but if may share a personal story of how I have seen it work and it can make a significant change in people’s lives. I am a former DC police officer and I have worked in the poorest parts of our great city and in working in those
Today’s society demands that the media plays an active part. With the invention of the smart phone and internet, people have ready access to
Today with wireless technology you do not need to be at your desk to receive work emails. The smart phones allow us to receive emails wherever we are at anytime. The mobile phone has also made it easier for the employer to find his employee anytime especially in cases of emergency, where initially the employer would have to call the house number and leave a message if no one answered the phone. Today a lawyer may review his case notes on his tablet before sending it to printing. An architect can review a drawing and send the adjustments to the client or engineer via the internet very fast.
Using electronic communication comes along with many effects. One of the big effects it causes is kids become less social and they keep to themselves. The more media means the less happy they become and the more likely they are to get in trouble. Using media does more harm to yourself than anybody. Antisocial behaviors build up and people become more self-centered. “It is like they don’t want to talk to people” (Gormly 2). It shows that they are lazy, rude, and impersonal. Not wanting to talk to others ruins family relationships and social lives. Many say “it feels like their lives are continually
Health Insurance Portability and Accountability (HIPPA) require the institution to seek written informed consent from a patient before including them in marketing communication (USDHHS, 2015). In my institution, the media relation team will examine all documents intended for use to rule out content of patient information such as name, faces in the back ground, and patient’s description that can reveal their identity. The client has to offer a written consent to be included in communication such as social media awareness creation drives. Good post.
No one can deny the fact that media is the most powerful tool of communication? Communication and interaction are the constitutive parts of everyday life. Our morning starts with the news that we get from morning newspaper, radio or television. Every generation the developer has a plan to improve media. In the modern world, people consider media as one of the most requirements that people can’t dispense from it. Media is everything, and the world seems to be nothing without it. It is difficult to imagine how people get to know some important news without newspapers, magazines, internet, and radio. Everybody a lot of methods helps him to collect the information. This paper is about defining types of media and their differences, defining the important role that media played, and determining the advantages of media.
in some way. Similarly, electronic forms of communication television, telephones, film and such like - are media (the