Essay on Hcs 320 Communications Coordinator

1227 WordsApr 3, 20135 Pages
Communications Coordinator University of Phoenix Health Care Communications Methods HCS 320 March 31, 2013 Communications Coordinator As the Communications Coordinator for the Cobbs National Drug Manufacturer (CNDM) there is rising concern around recent events from the media exposure on the adverse effects one of our nationally advertised medications has had on the Chief-of-Police. According to Athena du Pre, PhD, “Lack of communication can lead to duplicated efforts, costly (and sometimes life-threatening) delays, frustration, and wasted time” (Du Pre, 2005, p. 289) and our goal is to maintain open communication. Today’s meeting will help identify several ways to deliver our message. Today’s meeting will help to brainstorm…show more content…
This is a common practice and therefore the statement released by the company needs to be as precise and to the point as possible. CNDM is the sender of the information and responsible for relaying the message to the receivers on a widely understandable level. CNDM is responsible for finding the universal method to make our message acceptable and understood by the public. Using traditional media for advertising and general information, and never patient information, is the correct utilization for health care organizations. Using patient information in any form of traditional media is a HIPAA violation. Second, electronic media is an advantage to reaching additional audiences. Fax, Internet, texting, and e-mail are examples of electronic media that will reach a wide range of audience. Using these electronic media outlets allows the company to access mass media on a potentially worldwide basis. People have instant access on many devices that makes communication constantly accessible. Electronic media is also a growing form of communication within health care and needs to be taken seriously. Patient information is easily accessible with a smartphone so exercise care when opening texts, e-mails, and other patient information. The disadvantages of electronic media are that information is immediately available and can spiral quickly out of control. Good news, and bad news, is instantly available and can spread quickly and influence peoples initial thoughts and

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