Head and Shoulders

1672 Words Jul 27th, 2010 7 Pages

Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble.
Head & Shoulders is world's No.1 anti-dandruff shampoo. A power brand from P&G, this brand made its debut in India in 1997.
In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800 crore, Head & Shoulders is a major player in the Anti-Dandruff niche.
The entire shampoo market was dominated by HLL with a whopping market share of around 46%.When the brand was launched in India, the anti dandruff market was in its nascent stage and dominated by Clinic All Clear. The high profile launch of Head & Shoulders fueled the growth of this specialty market. Now anti-dandruff segment
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Secondary data: It is collected from internet. Population: The population consists of all individuals in the age group of 20-35 and 35 and above residing in the areas between Kormangala and Konankunte. Sample Frame: - All the questionnaires were filled over period from 20th July, 2009 onwards till , 10th August 2009. Sample Unit: - Individual Respondents Analysis of data:- Analysis of data is done with the help of percentage. Presentation of Tabulated data:- In order to present the data tables, percentage bar diagrams and pie diagrams are used. Sample Design: - Sample design is Judgemental sampling where the researcher uses his/her judgement to select the respondents. This type of sampling design is used due to time constraints. Limitations of the study * Since the survey was conducted in just two weeks there was not enough time to cover the entire Bangalore city, therefore the survey may not give 100% accuracy.

1. What is the reason behind using shampoo?

Analysis: It is Observed that the Consumer purchase Shampoo mainly because of Dandruff and dry hair. The proportion of users using Shampoos to solve other problems like Oily hair, Itchiness and Hair fall are evenly distributed. 2. What influences you to buy your preferred brand of Shampoo?

Analysis: It is observed that Advertisements and self experience play a major role in buying a particular brand of Shampoo.

3. Which brand of Shampoo do you