preview

Health Belief Model

Decent Essays

To deliver a message promoting healthy choices, a health provider must communicate with their target audience. Communication is the most integral factor in influencing individuals and communities to make health-enhancing decisions. Health providers can use the ideas of different communication theories to more effectively convey their intended messages. One common communication theory, the Elaboration Likelihood Model, argues that attitudes guide decisions and behaviors. The key variable in this model is involvement in arguments: whether the argument has significant impact by providing the receiver with ample information or a lesser impact by providing the receiver with simple associations of positive or negative with the action or topic being …show more content…

This model maintains that the likelihood of a person taking a health-related action to avoid a negative health condition depends on the person’s view of perceived susceptibility, severity, benefits, and barriers. Susceptibility is defined as the chances of getting the negative health condition, while severity is the severity of the condition. Perceived benefits would be the chances that the health-related action will greatly decrease likelihood of contracting the negative health condition, and barriers would be one’s own belief in themselves to correctly perform the health related action. The most prevalent example of the Health Belief model is the use of condoms to combat HIV infection. One would take into account their chances of contracting HIV with and without the use of a condom, the severity of HIV, the reduce in risk of contraction that condoms offer, and their own confidence in their ability to successfully use a condom. Additionally, the Protection Motivation Theory offers another take on healthcare communication. This theory is based on the same four essential factors as in the Health Belief Model: perceived susceptibility, severity, benefits, and …show more content…

Alternatively, Social Cognitive Theory aims to explain how people acquire behavioral patterns and change these behaviors. This idea claims that behavioral change depends on three factors: environment, which can be social or physical, situational or permanent; people, where behaviors are formed based on observational learning; and behavioral capability, which means that to perform a behavior one must know and understand it. Social Cognitive Theory can be best demonstrated through a study that aimed to reduce alcohol use in teens. The study used community attention, parental education, support of alcohol free events, and classroom discussions to try to reduce the access to alcohol for teens. By the conclusion of the study, parental norms were less accepting of teen alcohol use than they were before the study. Yet another theory talks about the exchange of assistance through social relationships. This Social Support theory stresses that social support helps to protect people from the effects of stress on health. Social Support says that there are four main types of support: emotional, instrumental, appraisal, and

Get Access