Health Care : A Private Business That Specializes's Diagnosing Sleep And Balance Disorders

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Summary Persante Health Care is a private business that specializes in diagnosing sleep and balance disorders. The business is headquartered in Mt. Laurel, NJ, and has about 200 employees. Persante Health Care offers sleep care services in areas such as insomnia, sleep apnea, restless legs syndrome, narcolepsy, and periodic limb movement disorder. The company offers sleep therapy as well as medical equipment and supplies. Sleep therapy is a treatment used to help individuals who struggle, to sleep. “Persante Health Care is a national provider of sleep and balance center management services to hospitals, physician practices and patients.” (Persante) Over the years, Persante has gone through various name changes before it became Persante Health Care. “Persante’s expertise in sleep and balance related disorders dates back almost 20 years under the names of Sleep Care Centers, Sleep Tech, Mid-Atlantic School of Sleep Medicine and Blackwood Medical.” (Persante) These different companies have merged together over time to create a new company, Persante Health Care. This paper is going to analyze Persante Health Care’s strengths, weaknesses, opportunities, and threats. It is going to explain where the company stands. The company’s strengths are the new equipment it has recently installed throughout its office, the new systems they are integrating its work into, and a newer upper management. The weaknesses are lack of communication, language barriers, and budget. The

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