Health Care Marketing Essay

735 Words Apr 16th, 2011 3 Pages
What is your general opinion on current health care marketing techniques and trends?
Marketing in long-term care settings is a growing trend according to recent studies. Uncompetitive markets were not a need for nursing homes to develop marketing strategies, bed availability, and restrictions in reimbursement before the last decade. Marketing chiefs were hired for the first time around 1994 because of an increase in nursing homes staff assigned to activities for marketing. At the same time, attendance at marketing seminars broadened, and staff doubled in many nursing home chains. Success for nursing homes has little evidence in terms of implementation marketing strategies or the success of a broadened marketing staff.
Early adoption of
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Maternity care was forever changed when women led the revolution. Large and private rooms were requested to accommodate families from the baby boomer years to care for child and mother by staff when they came to deliver the baby. Health care and providers should have implemented and integrated this kind of thinking by now. Figuring out what consumers want is not being published by health care researchers. Ongoing consumer surveys should include questions from marketers sidebars. Focus groups should not be the only concern, qualitative research should also be conducted with neighbors, daughters and mothers of patients, current and former patients, ask what is working and not in the health care delivery system, but be careful because they will want people to listen, and take action. Applying thinking to health care is looked at by management and trend watchers.

Do you see any positive or negative impacts on health care workers due to current marketing techniques and trends?

Trend analysis experts have been baffled in terms of staffing shortages that have become health care employment trends. This has been for many reasons such as survey measurements, sampling errors, re-evaluation of job choice, new business in healthcare, healthcare applications with increase and decrease in populace. Suitable outcome measures should be implemented to negate negativity on staffing shortages. Positive solutions are more involvement from health care
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