Health Care Office Solutions, Inc (Hcos)

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

Christina, that is so true. The sales reps are the face of the company and this plays a very crucial role in building customer loyalty with the company. The clients do not know anything about your company so the sales reps are going to be the first impression of what your company has to offer. So it is vital that the sales reps are knowledgeable on all the company’s products and policies and ensure they are able to follow through on their promises. A good sales rep will listen to the concerns of each client and will try their best to accommodate the customer’s

PPOs management style has advantages over HMOs as they less restrictive and affords the consumers opportunity to use out of network facilities with prior approval at a cost. PPOs are located in more geographical areas and makes access easier. Subscribers are not stuck with a PCP nor require referrals to see providers outside the network. Consumers file for claims for reimbursement when visit is made to out of network health provider

|organisation |customers and will increase the profits. The difference from the other two sectors is that customers are |

Firstly when being sales staff there is a lot of responsibility that you have to take in account. For example sales staff should have some understanding about the product. This includes features, benefits, and the cost of the specific product that the customer wants to purchase. For example if a sales staff were to sell a computer his/her knowledge should be:

Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations: Building a customer-driven health system. San Francisco: Jossey-Bass.

The Robert Wood Johnson Foundation, in the beginning of 2007, funded Health Workforce Solutions LLC (HWS) in their project to create new innovative care models that can establish proficient and successful ways to deliver health care (Joynt & Kimball, 2008, January). In total, HWS selected 24 models of the original 60 care delivery models to conduct in-depth research. Throughout the years, many institutions have incorporated these different models, either independently or in combination. Although all models met the criteria of HWS, and are beneficial in their own way, the Unit-Based Care Manager model will be the subject of this paper. The Unit-Based Care Manager model, "is a new role created for Clinical Nurse Leaders (CNL 's), where a hospital unit 's care team and delivery is redesigned to leverage the CNL 's knowledge, experience, and functionality" (Joynt & Kimball, 2008, January). In fact, one example of the benefits of implying this model is hand hygiene compliance. Results show from CNL Role Immersions Practicum Experiences, that improvement went from 30% to over 70% with just this implementation ( Reid & Dennison, 2011, September 30).

The healthcare industry needs to address consumer’s direct needs for services; which would improve overall health outcomes success rates. For example, patients having access to schedule customized services appointments using health information technology would improve overall compliance. The patients using health information technololgy will be able to choose service of choice and coordinate availability according to their schedule. According Murphy (2011)g to Saha, Beach, and Cooper (2008), consumers are more interested in maximizing each medical office

Creating a new business is challenging, expanding an already established facility can be even more daunting. To ensure a successful venture requires the right set of marketing skills. “Marketing is execution of the conception, pricing, promotion, and distribution of goods, ideas, and services” (Berkowitz, 2006, p.4). In health care facilities this means developing a product or service to address health issues; establishing a price individuals and insurance companies are willing to pay; knowing what place is convenient for both the patient and the provider to give and receive treatment. Lastly, promotion of the product or service to ensure patients know what is available to address the health needs of the general public. These four

Hawaii Health Systems Corporation has twelve facilities across five different islands with 1,275 licensed beds. It consists of five regions: East Hawaii, West Hawaii, Kauai, Maui and Oahu. HHSC is listed as the fourth largest health system in the country and the fourth largest on the islands, outside of Oahu (www.hhsc.org, 2014). In addition, it is the only provider of acute care on Maui and Lanai. In the West Hawaii Region, HHSC operates two facilities, Kona Community Hospital and Kohala Hospital. Kona Community Hospital, opened in 1914, operates a 94 bed acute care facility with a fully operational 24 hour Emergency Room. The East Hawaii region operates three facilities. The largest facility is located in Hilo, with Ka’u being a

Nowaday, consumers are mainly focusing on the healthcare marketing. in order for the HSOs/HSs to succeed, they have to know their markets needs, and provide products, services, and ideas. "consequently market-oriented organizations are characterized by a concreted effort to collect, share, and respond to consumer information." (Longest

HMO stands for health maintenance organization , with this health plan you can select your primary care physician who will be responsible for your basic healthcare needs. If you need a referral to see a specialist your PCP has to send a referral over. Note the referral of the specialist must be within the HMO network. If you would like to see a doctor that is considered outside of the network or without a referral, you will brunt the cost, you will be responsible for all out of pocket cost, unless it a medical emergency and you have no other choice.

The concept of health services marketing is centered on “the analysis, planning, implementation, and control of carefully formulated programs designed to promote voluntary exchanges of values with target markets with the purpose of achieving organizational objectives (Longest et al. 2000, p 358). The marketing department of any health care organization requires knowledge of the current and future needs and desires of the target market, which will allow strategic planners to determine services and products that can be offered. An assessment of the target markets

of the key issues result from John’s inability to comprehend the difference between sales representative and a sales manager. He was overly enthusiastic about his position and disregarded Phil Jackson’s tips on how to be successful as a sales manager. Sales managers must be multi-taskers who plan, organize and lead the functions of all customer contact and ensures that these methods of contact maximize the profit and sales goals of the company which hires them. A salesperson is responsible only for his/her own territory – a sales manager is responsible for the entire sales force and their productivity and revenue that

The health and information technology sector for contracting organizations represents a diverse range of companies from small business to corporations. Given the number of eligible and affordable options for contracting services, it is essential for an organization like Quality Software Services, Incorporated (QSSI) to develop, implement, and monitor its strategy for diversification and growth. Strategy, as defined by Barney and Hesterly (2014, p. 4), is defined as a theory proposed by an organization to gain visibility and market advantage over its competition. An organization formulates a strategy using a set of formal analytical procedures and decision-making known as the strategic management process (Barney & Hesterly, 2014, p. 4). The process analyzes whether the company’s strategic goals and objectives align with the mission statement.