Health Care Organization: A Case Study

The Accreditation Association for Ambulatory Health Care, Inc. (AAAHC) accredits more organizations than any other accrediting agency does and organizations that receive the AAAHC accreditation signify confidence to their patients that they are receiving safe and quality service, as organizations that voluntarily participate as members in the AAAHC endure on-going self-evaluations, peer reviews and education that ensures all quality and safety measures exist within the organization (AAAHC, 2017). At least every three years (depending on organization could be 6 months, 1 year, or 3 years), surveyors, who are themselves health care professionals perform surveys on accredited organizations, which involve a wide range of issues such as patient

A physician-hospital organization (PHO) consists of 15 hospitals – with 2,247 staffed beds – and approximately 500 physicians. The PHO operates in a very large section of south Georgia, including the cities of Valdosta, Tifton, Thomasville, Moultrie, and Waycross. The PHOs’ physician members represent approximately 90 percent of all physicians practicing in the region.

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

Banner Health is a nonprofit health care system that was started on September 1, 1991 after the merger of Samaritan Health System and Lutheran Health Systems. Before the merger Lutheran Health System had a long standing history as a respected health care provider in rural communities located across Western and Midwestern states dating as far back as 1938 while Samaritan Health System was formed in 1911 and had a reputation for clinical excellence in California and Arizona primarily in the metro Phoenix area. The headquarters of Banner Health are located in Phoenix

The ACA establishes the Shared Savings Program in a new section 1899 of the Social Security Act. ACA § 3022 (codified at 42 U.S.C. § 1395jjj). The purpose of the program is to bend the health sector cost curve, and to facilitate coordination and cooperation between providers to improve quality for fee-for-service Medicare beneficiaries. Eligible providers can (but are not mandated) to participate in the Shared Savings Program by creating or participating in an Accountable Care Organization (“ACO”).

The Accountable Care Organization (ACOs) is in an integration of doctors, hospitals and other health care providers to deliver efficient care. The purpose is to ensure that patients get the best health care treatment and prevent any medical errors. Public and private payers are part of the accountable care organizations for people that use Medicare or non-Medicare users. The essential components of ACOs are to reduce cost and share savings, remove existing barriers to improve the value of care, and have a payment system that rewards the volume and intensity of provided services. Furthermore, ACOs goals are to develop legal agreements between hospitals and other providers

Accountable Care Organizations (ACOs) like any other organization need funding. Organizations cannot function without financing. They must be funded in some way to continue operation to support employees and practice. ACOs can be funded in two different ways, internally or externally. This means funding is coming from the organization itself or from an outside investment.

Traditionally, the hospitals will discharge a patient and connect them with inpatient and outpatient providers. Now the Accountable Care Act is a very customized health system, which is geared to cater to their patient demographics and lower cost. This customized assessment will provide creates a health improvement plan geared to the community being represented by focusing on their community health care needs. The Accountable Care Organization uses their direct community needs to create a diverse system, which would effectively address patient’s needs.

During our previous strategic planning committee meeting, interest was sparked regarding our organization becoming part of an Accountable Care Organization (ACO). At that time, it was unclear how this change would impact the organization’s financial performance. After some research, and review of our current financial profile, their clearly exists an opportunity to significantly improve, across the board, our organization’s financial position. Please review the following analysis as part of your consideration for our organization joining an ACO.

As we all know Managed Care Organizations (MCOs) have one major goal, and that is to save money. Whether it is by reducing care, incentivizing doctor s or advertising, they are pursuing their goal. In fact, we all know that back in the 70s the rise of healthcare cost pushed this initiative, and that although it has been criticized over the years, it has proven to some extent that it does reduce cost, to the point that Medicaid and Medicare have adopted their model. However, despite all the efforts, healthcare costs continued to rise, and skepticism arose. In fact, it wasn’t long until people were saying that managed care had failed. Furthermore, a new tool was developed

Step 1) A current issuse in my core prgram which is surgical technologist, is health insurrance coverage in the operating room. This is actually becoming more of an issue among people. Hospitals are constantly getting patients without health insurrance. When this happens it is always difficult to figure out the next move because it's not like the hospital can turn the patient away, but, at the same time it is difficult for the patients to want to undergo the operation for fear of the cost and the debt they will be in.

Marketing has become so prominent in health care today because the health care system is more and more resembling a business. There are many functions to be performed and many complex and sophisticated skills involved. There has been so much growth and competition that health care is advertised and marketed like any other product.

It was in 1977 that the United Healthcare United Health group was founded by Richard Burke. The headquarters of the company are in Minnetonka, Minnesota. This organization works towards the betterment of people's health, it help them in living a healthy life by providing them with the kind of health care that would be best for them. The main focus of United Healthcare which is a major division of the United Health group is to provide the people with better health benefits and coverage.

The Human Services Organization I analyzed is New Beginnings. New Beginnings is an agency that provides sexual assault support services in Daviess, Hancock, Henderson, McLean, Ohio, Union, and Webster counties. The clients of this organization have all been affected by sexual assault or child sexual abuse. Issues within clients are best described as acute trauma responses or chronic trauma, such as sexual difficulties or loss of trust. In order to analyze this agency as efficiently as possible, I interviewed Terri Crowe, the Advocacy Coordinator, from New Beginnings. Terri was able to provide very useful information regarding this organization and how it ticks. Although New Beginnings provides services to seven different counties, there are

The central concept of marketing is the exchange of something of value between the provider and the purchaser. Determining what the consumer need, want and desire and delivering it better than the competitors is the goal of marketing (Longest, Rakich and Darr, 2000). Healthcare is becoming more business oriented and using marketing tactics to increase consumer use of the services and products the health care system offers. Ensuring marketing of the right products and services is successful the organization’s mission and marketing need to be in alignment. This alignment begins with the strategic planning process, which