Health Care Strategy And Analysis For Fresenius

1500 Words6 Pages
Health Care Strategy and Analysis for Fresenius Online business using the internet has experienced significant growth over the last two decades. According to the Internet World Stats (2014) the number of worldwide internet users has grown from an estimated 16 million in 1995 to 2.9 billion in 2014. This world of interconnectivity has provided a way for people all around the globe to communicate with one another in a real time format. The internet has removed the distance between governments, industries, businesses and individuals. This interconnectivity has helped to establish the foundation for a globalized community. Companies such as eBay and Amazon have exploited the internet to support their business model of…show more content…
Integrating e-commerce within the marketing channels can provide an efficient method to run and conduct business. Gaining operational efficiencies can provide a competitive advantage. These advantages can manifest themselves in the form of growing market share, improved customer experiences and cost control. This channel of e-commerce can envelope the entire value chain network. Leveraging this capability, across the value network, supports both vertically and horizontally integrated businesses. Integrating e-commerce has become the new norm to conduct business. This analysis will evaluate how Fresenius Medical Cares (FMC) strategy of vertical integration coupled with effective e-commerce use is creating a competitive advantage versus their competition. This analysis will discuss the adoption strategies used to facilitate effective integration for a vertically run business. This analysis will use examples from FMC to outline how these strategies have provided a competitive advantage in the quality and marketing of their products and services. The analysis will conclude with a discussion on how FMC must balance the polarity of their decisions to vertically integrate businesses in support of gaining market share. Assessment Change is constantly occurring. Businesses try to stay ahead of the change curve through strategic planning. This planning sets the tone through goals and
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