Health Club

A number of recognizable key factors are responsible for the rise of the health club phenomenon. The most notable factor was the growing concern of people’s overall health and well-being. Awareness about the impact of obesity-related diseases on the quality of life and available health resources was heightened, especially following a statement issued by the Surgeon General’s office, which estimated the annual mortality resulting from obesity complications to be over a quarter of a million. Further research at the time showed about 6 in 10 American adults were overweight or obese, with only 4 in 10 adults falling within the healthy people indicator bracket. Between 1964 and 2004, 28 Surgeon General’s reports had been issued, all of which described the epidemiology and health consequences of unhealthy behaviors.1.

Which of these forces and factors are the most important to the corporation and to the industries in which it competes at the present time? Which will be important in the future?

Choose a specific industry (e.g., grocery retailing, the airline industry, etc.), and apply Porter 's Five Forces Model to discuss that industry 's competitive forces and their relative influence.

Nationally, Orangetheory Fitness is the fastest growing fitness franchise, at least partially due to the innovative ideas it brings to fitness. In detail, Orangetheory Fitness locations in Ann Arbor and nationally are effective in communicating the brand to community members using social media among other tactics. The reason that this brand strategy works is because of the niche industry that Orangetheory Fitness is in: a specialized fitness development program that is beyond just a gym. While there are other fitness centers out there that follow a similar strategy, none of them have established a sense of community, that’s Orangetheory’s competitive advantage.

Consumers are powerful in this industry. Because there were many clubs for consumers to chose. So the consumers would choose the club which meets their need such as low price, convenient location, and specific services and so on. Consumers were more like the payment style of “pay-as-you-go”. They did not want to bind themselves in a long-term contract but rather pay per visits. Consumers had more flexible choice in this way. So clubs did not make a lot of money from enrollment. They must think about how to improve the quality of services and provide diverse services to meet different needs from consumers. The consumers have power in the pay style, the price, and the service contents in this industry. These factors will greatly impact the development of Bally.

As exposure to the male body expands, the demand for “chiseled” bodies greatens. In recent years, the number of memberships and frequency of visits to health clubs has increased (Luciano 3). In one year alone, four billion dollars was spent on exercise equipment and health club memberships. “An estimated eighty-five million Americans, mostly male, are doing some sort of weight

22. The Porter's Five Forces Model analyzes the competitive forces within the environment in which a company operates to assess the potential for __________ in an industry.

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

Anytime fitness can boost the profitability of the division by convincing current members of purchasing the program by adding it at a lower price because their member status

The small town of Rapid City, South Dakota has a population of nearly 71,000 residents. The main employer to Rapid City is home to roughly 3,500 military veterans located at Ellsworth Air Force Base. When the term ‘military’ comes to mind, an assortment of words come to mind. Deployment. Family. War. Aircraft. To some though, the word fitness comes to mind first. Everyone knows that in order to be a member of the United States military, you must be fit. Every member of the Armed Forces know that they can be called upon at any time to perform an assortment of tasks, and being physically fit is a priority. Nearly every military base has a gym or fitness facility, but who wants to visit the base after hours to work out? How often do you catch yourself watching the clock, waiting for the hour hand to strike four so that you can check out for the day? Because of this, fitness facilities throughout the city is a hot topic amongst military veterans. Towards the end of 2015, Rapid City was home to three small-scale fitness centers. Because of the lack of choices, of course it made sense to charge steep prices. In December of 2015, that all changed with the arrival of Planet Fitness. Planet Fitness, founded in 1992, focused on reducing prices to compete against the other well-known brands. The organization is an American health and wellness franchise that focuses on a casual, yet personal, gym experience with no judgment or discomfort. Their ‘no judgment’ attitude

The five forces are not independent of each other and changes in one of the forces can have knock on effects with the other forces. The aim is to understand the nature and attractiveness of the industry, indentifying the drivers and allowing consideration of the impact of these forces on the SBUs on W H Smith.

The growing public focus on improving their healthcare had been a window of opportunity for the health and wellness industry to improved or develop the new product or services. The increasing of public awareness of health and wellness could be because of the increasing of the rates of heart disease, high rates recorded the numbers of obese people, the feeling of unhealthy, and various other health scares have all drawn attention to the need for healthy lifestyle

Health and Fitness are a big aspect in the world today. This industry has had an incredible amount of growth over the past 30 years. The industry first became popular in the 1970 's, with the idea that it would not always be popular. "Most Americans rate their physical and emotional health as a top personal priority." This industry has two major demographic groups; The Boomers and the Gen Y generation. The main reason why the Industry has grown and is still growing is because people are becoming more aware of the importance to stay healthy and fit.

AHC is a health club known for its excellent health facilities which benefit their members with a wide range of exercises as well as facilities such as their café and beauty salon. However, the owner, Andy has come to realise that if his business ever were to expand, it couldn’t satisfy everyone and cater to each individual’s needs. AHC has many opportunities for further development and becoming an even more established health club with a wider target market but its competitors (other health clubs) pose as a threat towards them in pricing and facilities.