In today’s multifaceted and elaborate society, public health specialists must balance creativity with analysis. Health communications professionals lead impactful initiatives designed to reduce harmful behavior among the most at-risk populations in the United States.
Health campaigns target the reasons why individuals follow specific detrimental patterns. However, delivering public health message is not enough. Health communications specialists plan public campaigns based on audience size and issue severity. [1] When creating campaigns, the specialists must consider additional factors, such as:
• Community influences
• Employment statuses
• Familial connections
• Genetic makeups
• Individual habits
• Living conditions
• Social networks
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One initiative, Partnering and Communication Together to Act Against AIDS (PACT), facilitates a partnership network for national organizations that advocate for healthy habits among same-sex male companions in the United States. Among children born with AIDS, 91-percent receive HIV exposure from perinatal transmission. Currently the transmission rate lingers at 25-percent. If all expectant mothers who test positive for AIDS received antiviral treatment, the rate would drop to one-percent. Another campaign aptly named “One Test. Two Lives” initiative, sponsored by the CDC, encourages pregnant women to undergo early pregnancy HIV testing and provides obstetricians with the HIV testing tools. In addition to reducing the spread of AIDS, the program also encourages maternal health. The program also distributes literature that encourages early pregnancy HIV …show more content…
In 1924, six cardiologists joined forces to launch a heart disease research collaborative. That has since evolved into a 22 and a half million member volunteer organization. Already emboldened by participation from thousands of cardiology specialists, the group reorganized as a volunteer association in 1948.
The American Heart Association grew into a nationally visible information source in the 1980’s. At this time, significant cash infusions from various benefactors allowed the group to initiate new research and wellness campaigns targeting women and minority populations. Today, the American Heart Association supports public wellness with several initiatives. One initiative, Go Red for Women, educates consumers on the over half a million annual mortality rate among women due to heart disease, a fact that many women overlooked when the program launched. Another campaign, called Healthy For Good, teaches consumers how to slowly incorporate healthy living into their lifestyles. Yet another initiative, EmPOWERED To Serve (ETS), promotes healthy life styles in minority
This may also convince family and friends that the campaign is worthwhile and they should join in. This will create a positive subject norm as people are influencing them and then that individual is more incline to follow the health advice given to them.
My interest in public health emerged when I recognized how much the health and well-being of an individual affects a community. From a young age, both my parents have struggled with their health; my mother having diabetes and my father having hypertension. I have seen how their health has affected them on the day to day basis and how it has affected those around them at a community level. As I continue to learn more about public health I am beginning to understand that many of the health problems, like the ones my parents face, can be prevented through lifestyle adjustments. Also, I have learned the most effective way to prevent diseases in a community is through advocating healthy habits to avoid health problems from emerging in the first place.
M1-Assess how the social context may influence the ability of health campaigns to change behaviour in relations to health
The Better Health Association is a nonprofit company whose objective is simply to increase the health of people through health education, guidance, and diagnosis screening programs. They make an attempt to assist audiences of any age and socioeconomic ranges to gain knowledge of living an even healthy life-style and creating the know-how required to develop healthy and balanced choices. "My role within the company is to secure agreements from at least three major area advertising and marketing agencies to underwrite the creation and production of all Better Health special event programs for the next three to four years. I also, create an active and positive presence for the agency in state-of-the-art social media venues that results in recruitment and assistance to new clients. Monitor and track results quarterly. In addition to, developing systematic marketing plans that address every operational area of Better Health including client services, all fund raising events and general association promotion in all media venues" (https://bluequill.franklin.edu, n.d.).
Today our community is presented with a problem that will require communication between several internal and external avenues to help resolve the water contamination in the Eugene-Springfield area. I am Shellie Cobbs, Director of the Regional Emergency Management Office, and I will be addressing the media on the procedures to be used in running the crisis communication efforts in response to the contaminated water. A water contamination event poses a unique opportunity to work with diverse populations to effectively convey important health messages ("Contamination," 2008, p. 1).
Health prevention has become more of a focus since the passage of the Affordable Care Act (ACA) and many different organizations have become involved in the pursuit of healthier lifestyles. Ethnic communities have become involved in supporting a healthier lifestyle because of the disparities that minorities have experienced with healthcare up until this point. Research has shown that minorities experience higher rates of preventable hospital stays, longer stays within healthcare facilities, and experience more medical errors with serious health consequences (Betancourt, 2014). Communities are focusing on social determinants or conditions within the environment that an individual live in to better all aspects of a healthy lifestyle (Healthy People.gov, 2016). One community based initiative that focuses on social determinants to improve health is Healthy People 2020.
The purpose of this Journal entry is to create a situation analysis to help demonstrate understanding of a target audience for my communication campaign, associated with my MA-COM program concentration. In addition, I will choose a very important public and identify five facts or insights about this public that are specifically relevant for visual communication content creators, and five companion best practices for a communication professional who would be creating visuals with this audience in mind. My concentration for my MA-Com program is in health communication, and for Milestone three of my final project I am to pick one of three professional scenarios which match my chosen MA concentration. The scenario I have chosen will be
Public Health Campaigns focus on protecting health, preventing disease, illness and injury and promoting health and wellbeing for the whole community or population. From local to national level, campaigns and initiatives aim to focus on relevant issues relating to health.
The public health department strives to protect society from various old and new diseases. Their response impacts the success rate in the short and long term. They normally response by informing the community and the public health department act in preventing and protecting the community from disease. The public health department use methods like coercion in successfully making people to submit, which would ensure success for the short term. However, if the message does not get modified but include gets recycled, the success rate for the long term will lower. Society understands the difference between what is good for an individual and what is bad, however, old information tends to become ignored. Individuals in the public health field understand
Epidemiology is a key player in the field of interdisciplinary studies, spanning a wide range of topics. Medicine, journalism, data analysis, law, computer science, the list goes on. The job of finding out health information through research and communicating it to the public is daunting. In a world flooded with scare tactics, misinformation, and flashy headlines, how can a credible study get through? This is where journalism and marketing skills connect. Making useful,
In 1915, an organisation called the Association for the Prevention and Relief of Heart Disease was formed in New York City by a group of physicians and social workers. Patients they saw had little hope for treatment. A few years later, doctors began to experiment with exploring the coronary arteries with catheters, also known as cardiac catheterization and coronary angiogram.
Human Immunodeficiency Virus (HIV) diagnoses are increasing among women in the United States; as a result there is an increase in newborns born with HIV via vertical transmission, accounting for nearly all pediatric AIDS cases in the US. Between 1999 and 2000, about 370 HIV infected infants were born, 40% of which were born to mothers who were unaware of their HIV status before delivery. Without antiretroviral therapy or other forms of intervention, 25% of infected pregnant women will transmit the virus to their child during pregnancy, labor or delivery, or after delivery. In recent years, systematic reviews and peer reviewed studies have suggested that mandatory screening for HIV in pregnant women is a cost-effective
Cohen, E. L., Shumate, M. D., & Gold, A. (2007). Original: anti-smoking media campaign messages: theory and practice. Health Communication, 22(2), 91-102.
Many studies have focused on understanding the prevalence of HIV-1 among childbearing women, and the number of children living with HIV-1 (Gwinn, et al. 1991; Davis et al. 1995; Chiriboga et al. 2005). In 1994, vertically acquired transmission of HIV-1 from mother to infant accounted for 92% of all new cases of AIDS in the United States (Davis et al. 1995). Davis et al. (1995) estimated HIV prevalence between 1978 and 1993 by using data from the national HIV survey of childbearing women, the national AIDS case surveillance
The community diagnosis that is examined and outlined in this health promotion paper is a knowledge deficit of immunization among parents of children diagnosed with HIV ages 6 months to 18 years related to not knowing the sources of information as evidenced by increased amount of HIV cases in Orange County for the last three years. According to Florida Charts (2012), 1324 people died in Orange County due to HIV cause in 2010 though 2012. It is well-known that most of the risks of acquiring a disease are highly modifiable if understood by population, and applied correctly. Healthy People 2020 addresses this issue by acknowledging that HIV is one of the vital causes of death in the United States, and outlines that HIV is reached through prevention, detection, and treatment of risk factors (USDHHS, 2012).