Health Drink

Thankur, Netra, and Frank D`Amico. "Relationship of Nutrition Knowledge and Obesity in Adolescence." Feb 99-FM Pp 114-138 (n.d.): n. pag. Web.

Childhood obesity in America is a growing disease that has become an epidemic problem that has lasting psychological effects, because of advertisement of fast food, lack of physical activities, and parental control; which has made food become a major health issue in many young teenager's lives today. Childhood obesity is something that most kids inherit from his or her own parent. When it comes to child obesity, there is a great deal of understanding of the causes and consequences of this kind of problem. There are important necessary steps to take in order to take preventative action.

Red Bull targets only a particular segment of market and therefore makes its product only available at those places where the target can be reached. The energy drink can be bought at colleges, supermarkets and is mainly associated to extreme sports. In particular, the energy drink has also known a tremendous success in India, where the segment is the fastest growing in the category, due to India’s youth centric population and fast urbanization. Red Bull was actually the brand that created energy drink category in India (Docstoc, April 2012).

Children and young people’s health and development is closely linked to their dietary choice as they need the right amount of nutrients necessary to keep their energy and to maintain the body for growth, tissue repair, healthy skin, hair and teeth, red blood cells and strong immune system.

Can you imagine your child having a shorter lifespan than you because of what you feed them? This may happen if parents continue to feed their children unhealthy foods, later leading to obesity. Obesity is a disorder involving excessive body fat that increases the risk of health problems. “Obesity is among the easiest medical conditions to recognize but most difficult to treat. Unhealthy weight gain due to poor diet and lack of exercise is responsible for over 300,000 deaths each year.” Teen obesity is a serious issue since we have high statistics of obesity in the US, increasing health issues among teens and causes are becoming more complex.

In the article “Beyond Baby Fat” discusses the risk factors and causes of adolescent obesity. Some of the risk factors that can occur are type two diabetes, breathing problems, depression, kidney disease, heart disease, inflammation and poor circulation. Conditions that usually affect older adults are now being seen in younger obese children. Childhood obesity can originate with the mother before conception due to her education level, weight and socioeconomic status. As the fetus develops factors such as gastrointestinal diabetes, maternal smoking and poor nutrition impact predisposition in obesity in babies. As the child grows caretaking is important to combat obesity. When the child grows into their adolescent years chronic disease food

Because school-aged children’s families are busy, they have more of a potential for skipped and/or missed meals, which leads to fast food intake. This places the child at risk for obesity and metabolic disorders. This again leads back to parenting. Education is important when it comes to nutrition.

With food, there comes a variety of cultural differences with beverages. One of the most popular drink markets in the United States is energy drinks. This industry has grown significantly in the past ten years, and many of the companies are household names, such as Red Bull, Monster, and Rockstar Energy. While they have mainstream success in the United States, many countries look down on these products because of their use of certain supplements, such as excess amounts of caffeine of taurine. Some countries have done things such as banning the sale of these products to minors, or even outlawing them completely. These products vary from culture to culture, with some countries introducing their own product lines, ones that are only available

In the past 30 years, childhood obesity has more than tripled. The pervasiveness of obesity has increased from 6.5% in 1980 to 20% in 2014 among children aged 6 to 11. The prevalence of obesity among adolescents aged 12 to 19 increased from 5.0% to 18.1% during the same 30-year period. With that said, America is experiencing a very serious health issue concerning its youth. Obesity results from an imbalance involving excessive calorie consumption and/or inadequate physical activity. In addition, obesity is mediated by genetic, behavioral, cultural, and environmental factors. The health impact from childhood obesity has both immediate and long-term effects, negative consequences that include diabetes, cardiovascular disease, asthma, and

According to Cummings, Welch, Mason, Burbage, Kwon, and Kuo (2014) the food environment is the most important factor in combating childhood obesity. For children and adolescents the school nutrition programs are major parts of the food environment (Cummings et al., n.d.). “Adequate energy and nutrients are required for young children’s growth and development, but excess energy over the long term can lead to overweight and obesity” (Briefel et al., 2013 P.269). There are many different factors that contribute to the continuing growth of childhood obesity.

Obesity is a leading nutritional disease in the United States, and there are various causes for why teenage obesity is growing. Hereditary factors like having a parent who has obesity, lack of physical activity, or unhealthy diets, are all signs of provoking obesity. Teenagers that are surrounded by family members that are obese tend to also be linked to the same eating habits as their family members. Consecutively, another cause for teenage obesity is a medical condition involving hormonal growth but this however

Energy drinks are the largest growing area of the United States beverage industry since, being they were first introduced to the market in 1987. Today, the U.S. market for energy drinks is estimated at $35 billion and is expected to grow the reach $53 billion by the year 2016. The United States is one the world's largest consumer by volume of energy drinks. Given that, roughly 35%-45% of adolescents and young adults admit that they drink at least one energy drink per day. In view of, the market is not regulated; there has been a contentious marketing to adolescents with promises of psychoactive, performance-enhancing, and stimulant drug effects. In upwards of, hundreds of different brands are marketed today, these stimulant drinks typically

The importance of establishing health promoting practices during childhood and adolescence has long been recognized by nutritionists and other health professionals. The purpose of this paper is to investigate further the issues relating to adolescents' diets and contributing factors. Contributing factors include the increase of fast food consumption, unconventional meal patterns and lack of exercise. During adolescence, the influences on eating habits are numerous. The growing independence of adolescents, increased participation in social life and a generally busy schedule of activities have a great impact on food intake.�In the September 2007 issue of 'Health Promotion

other soft drinks, juice, Soda and Water for several regions within the Uttar Pardesh Market, India.

Indian food industry, with a net market value of around US$ 300 billion, is one of the major food markets in the world. Looking at the contribution of the beverage sector in these statistics, we have soft drink (carbonated and juices) market estimated at US$ 1 billion a year and health beverages estimated at US$ 230 million, which is on a continuous verge of exponential growth.