Health Nut Food Truck Business Plan

As for our market segmentation the concentration will be on teens, young adults, and parents. Since teens don’t typically cook a lot we believe that there should be a chance for success in this area because we are offering quality products at a cheap price. The same could be said about the young adults as they could be new into the work force and looking to get the most food for the price and this is something that we will be able to provide for them. With all of this being said our main focus will still be with parents and families. This is because we want to gain customers at a young age and hope to maintain these customers for the period of their entire lives. If our business is able to obtain life-long customers it is sure to be a success and this is what we are looking for with our business.

“The team consists of the CEO, executive VP of Strategy and Corporate, the executive VP of Administration, the presidents of the Eastern and Western areas, the Senior VP of the Law Department and the director of HSE and Operational Excellence” (2007).

The U.S. Preventive Services Task Force encourages rigorous behavioral dietary counseling interventions for adults with hyperlipidemia and other known cardiovascular and diet-related chronic disease such as diabetes (Healthy People.gov, 2011). Creating nutritional and physical activity worksite programs assist in the Healthy People 2020 objective to reduce the incidence of obesity. Another strategy to decrease the occurrence of obesity is to educate families on the importance of reducing the amount of time spent watching TV, movies, playing video games, or searching the Internet. To support families, alternative physical activities should be recommended and available for families. In an effort to fight obesity, Kent county needs increased public awareness of healthier food choices, availability of local fresh fruit and vegetables, and engaging in regular cardiovascular or strengthening exercise. This can be accomplished by a health fair sponsored by Bayhealth Medical Center, partnering with local farms, such as Fifer Farms, local fitness centers, and the YMCA.

I. IntroductionBecause of the omnipotence of fast food chains in America, when we feel the urge for an easy meal, Americans, in general, immediately look to the fast food nation for a quick suppression to their hunger. Because we live in a time-is-money society the most efficient means of hunger satisfaction is the almighty drive-through. Corporations spend billions of dollars advertising to enhance sales of their products. With American catching on to the lack of healthy food options in the fast food nation, fast food chains began campaigning healthier food such as their salads and fruit cups. However salads may sound healthy but a Southwest Salad with Grilled Chicken from McDonalds has 320 calories and 90 grams of fat. Where's the "healthy" in that. Now that Obesity is the second leading cause of preventable death in the U.S. we need to re-evaluate the importance of healthy eating. By increasing awareness of the

Considering most families live in a low-income and poverty condition the transportation aspects are super challenging and difficult when grocery shopping, especially traveling 10 miles or more without a vehicle. Due to these conditions members from a food desert primarily focuses on what is available, affordable, and convenient to them. Two major issues are convenient stores, and fast food restaurants. Convenient stores contain horrible food selections, such pop, candy, chips, sweets, and much more. McDonalds, Taco Bell, Pizza Hut, are also some examples of horrible selections. These resources have zero nutrients for the human body they are extremely hazardous and dangerous. For instance, they contain pounds of sugar, high in sault, deep-fried and overall it is processed food.

Doughnut Time’s domestic target audience is consumers between the ages of 15-24 who live in urban locations where Doughnut Time is accessible (Stone, 2016). This segment is comprised of high school students, university students and new practitioners (Tonkin, 2016). According to Tonkin (2016), consumers in this demographic are a key market for the fast food industry and provide stability and revenue growth. This target audience is suitable for Doughnut Time as these consumers are less health-conscious than older counterparts and are strongly affected by technology and economics (Tonkin, 2016).

In most places in North America, folks are familiar with food trucks and have either seen them on television or in public areas attracting large crowds of hungry individuals. Most people would agree food trucks offer a variety of cuisines that can satisfy any appetite and if you have ever partaken with food trucks it was necessarily worth the wait to say the least! Marketing a business in the food truck industry can be a lucrative business as witnessed on the Food Network show “The Great Food Truck Race.” Viewers witnessed first-hand how each contestant marketed their business with custom truck logos, an assortment of entrees that catered to a plethora of cuisines like Italian, Filipino, American, etc. For the purpose of this paper, I will outline my marketing plan regarding starting my own food truck business and will address key factors such as brand name, type of food served with menu choices, budget, and location. This will be used in conjunction to formulate a complete analysis in line with objectives for my business.

A few weeks ago I wanted ice cream but I didn't want to go to the store and buy an entire tub of ice cream I just wanted something like a banana split. The only problem is that belvidere has no ice cream places except Dairy Ripple and they close in the winter,so a thought occurred to me Belvidere needs a Dairy Queen. See Dairy Queen is something that lots of people like so this would make many people happy,and let’s be honest we all have one point in the winter when we want ice cream. Dairy queen has lots of food options,they are very popular and very clean, and they have good prices.

When identifying our target market area we will identify two levels. Level 1 encompasses the main focus of our marketing efforts and includes the local Georgetown community. This can be seen in Figure 2. Figure 2 can also be used to identify the local location of the Meat Market. The level 2 targeted market encompasses all areas outside of Georgetown bound by Highway 183 to the west, Highway 290 to the south, Highway 130 to the east and Highway 195 to the north. We expanded roughly five miles past 183 to the west and five miles to the east of 130 so that we could include the communities of Leander, Cedar Park and Hutto into our level 2 target area. This area can be seen in Figure 3. Figure 3 can also be used to identify the regional location

For decades the Fast-food industry has supplied Americans with tasty, comforting food, quickly and at a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing health food products to fit their customer’s wants (Nielsen). The most common fast food chains, such as McDonalds and Subway, started advertising “healthier” food items on their menus to continue appealing to the general public. While fast food restaurants give the impression of offering healthy food, nutritionist studies show healthy alternatives are not as nutritious as advertised and can lead to possible calorie underestimation and overconsumption (Chandon 85). In order to

Notably, with technology advances, everything has become so easy and fast such that we all want every other aspect of our lives to assume a similar concept, and fortunately, the fast food restaurants provide a suitable means of satisfying our hungry stomachs as fast and easy as possible. Surprisingly, most people have adapted a lifestyle that incorporates fast food chains as an important element. For instance, instead of making coffee at home in the morning, I buy coffee on my way to college, for lunch, I buy a sandwich or hamburger from a food truck, and in the evening after a tiring exhaustive day, I order pizza for supper from Pizza Hut. Arguably, food take-outs are part my daily routine, which serves the purpose efficiently but barely sufficiently.

In 1940 in Italy Piera and Pietro Ferrero, decide to transform their small pastry shop in Alba in to a factory. With the desire to make and create new products with state-of-the-art ideas, they son Michelle Ferrero continued development of company and revolutionised food habits of millions of consumers. Thanks to efficient partnership with his wife Maria Franca, he was one of the first manufacturers which have opened production sides and offices abroad. Now company history reached to the third generation, sons of Michelle and Maria Franca worked together at the top of the Group as Managing Directors for more than 10 years. Unfortunately, one of the sons, Pietro Ferrero, tragically died in Africa during humanitarian mission, inspired and driven by him, that aimed to prelaunch the Ferrero Social Enterprises. And now, Giovanni Ferrero continue to run company by himself.

They hold specific executive powers conferred onto them with and by authority of the board of directors and/or the shareholders. There are most often higher levels of responsibility, such as a board of directors and those who own the company (shareholders), but they focus on managing the senior or executive management instead of the day-to-day activities of the business. The executive management typically consists of the heads of the firm's product and/or geographic units and of functional executives such as the chief financial officer, the chief operating officer, and the chief strategy officer. In Project Management, senior management is responsible for authorising the funding of

In 1935, GNC was a vision that David Shakarian (founder) could not have possibly imagined in his wildest dreams. At that time, David was following his dream of owning a small health food store, despite the perception that health food was a passing fad at the time. The very first store, which all GNC’s owe their credit to, was called Lackzoom and was located in Pittsburgh, Pennsylvania. Although specializing in a food that his father helped introduce in the United States (yogurt), Lackzoom also sold foods such as grains, honey, and “healthy sandwiches” (Company, 2014). After many hardships and disasters that seem insurmountable, by the 1960’s people began to embrace better nutrition as part of their lifestyle, which meant a growing demand for David’s health food

The Chief Executive Officer (CEO) of FAM reports to the Executive Members. The CEO responsibilities include among others: