Health Promotion Proposal Essay

2036 Words Apr 27th, 2012 9 Pages
1. AIMS AND OBJECTIVES
Aim :To empower first time mothers who choose to breastfeed, to initiate and sustain breastfeeding exclusively for at least 3 months.
This aim is appropriate to the identified health need of empowering the first time mothers by offering them active breastfeeding support, because, by helping the mothers to acquire skills the practitioners are using their own power(power-over) to help the first time mothers gain power (power-from- within).( Laverack 2009) Health promotion is enabling people to gain control over their lives. ( World Health Organisation 1986, in and Naidoo and Wills 2009).
This aim is appropriate for the first time mothers who choose to breastfeed because it has been established that first time
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People with high self esteem are motivated towards healthier living while those with low self esteem have limited control over their behaviour(Elwes and Simnett, 2004). Health promoters who work with this model seek to boost people’s self esteem and life skills before they can be ready to change(Green and Tones,2008).The model suggest that health related choices are influenced by psychological, social and environmental. Health action model is concerned with increasing the control people have over their lives which according to Laverack (2009), its empowerment. Unlike the Health belief model, the Health action model considers more important how people feel about themselves(Ewels and Simnett, 2004).
Another useful model that explains the different stages in behaviour change was developed by Prochaska and DiClamente,(1984). Transtheoratical model is rooted in research and draws understanding from psychological theories.(Ewles and Simnett2004) The premise of this theory is that change is a process and not an event, and that people often relapse or fall back into their old patterns of behaviour before successfully reaching the maintenance stage where the new behaviour becomes the norm. The theory also acknowledges that people must ultimately change themselves, it must be their own

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