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Healthcare Case Study Essay

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The Liberty Medical Group (A) 1. Prepare a brief situational analysis of LMF for Dr. Townsend, identifying at least 3 internal issues and 3 external issue/competitive issues that are affecting LMF.
Liberty Medical Foundation, which includes Liberty Medical Group (LMG) and Liberty Medical Plan (LMP), is a physician-centered, group-practiced health maintenance organization. Liberty was one of the first organizations to embrace “evidence-based” medicine, whereby an effort was made to identify best practices and develop standardized protocols for applying them, limiting the need for unnecessary tests and procedures. Liberty also invested in education and information about “home treatment” to aid minor illnesses and injuries to begin …show more content…

Leading: As the new CEO of LMF, Dr. Townsend will be in charge of mandating employees. Dr. Townsend will need to be authoritative, but in doing so, he must motivate his employees, both physicians and staff by example and aiding them with any problems/challenges that arise within staff, and the organizational as a whole.
Strategic Planning: Due to the current issues, both internally and externally, the organization is facing, Dr. Townsend is challenged to prepare an action plan to implement the proposed strategy needed to restore the organization back to financial health and improve the morale among the physicians and support staff. Another course of planning Dr. Townsend will challenge is the organizations old structure into a way that all patients will be satisfied.
Financial Management: Since the broader healthcare environment was undergoing great changes, Liberty’s price advantage was deteriorating, as was their level of service. Hence the need retain their price advantage and complete on quality and service.
Customer Service: Because of the size LMF holds, many patients in the communities it served had “horror stories”. Patients who did not have a sever case at the time would have to wait long periods of time before they can be seen and attended by a physician, and would see any physician that would be available enabling the physician-patient

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