Healthcare Company Initiatives

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized by consumers. To get people’s attention, some massages about the product need to be sent to the target market. With the high level of competition, the unethical marketing issues arise in order to make their own firms gain more

Nonprofit hospitals have become a common characteristic of the hospital sector because they can be found across the country because of their presence in almost every corner, they never decline to provide treatment, and offer several community-based health programs. On the contrary, the for-profit health facilities are regarded as the corporate model of health care services as they seek to make profit first. They enjoy huge capital that enables them to develop state-of-the-art facilities and purchase the latest clinical technologies.

The “Lewis Blackman Story” told by Helen Haskell, a person who continues to advocate for change and improved quality of care. Lewis Blackman the son of Helen Haskell died at age fifteen after developing complications after surgery that included incorrect administration of a medication and a nursing team who failed to see the changes in patient’s condition and effectively and sufficiently respond to the change in a timely manner ultimately resulting in failure to rescue and the patient’s death. More specifically, the staff failed to recognize the signs of shock that this patient. Likewise, no rescue plan was in place. Lastly, failed protocols and failed leadership

The debate over non-profit versus for-profit healthcare organization has been ongoing, does one provide better care than the other? Do the operations of for profit perform better than the non-profit organizations? Are the criticisms about for-profit organization validated and is there proof? The goal is to examine those questions as well as offer options to improve the financial and operational performance of non-profit and for-profit organizations criticisms.

Healthcare-Outline The United States is faced with a myriad of social and economic issues every day. Among these issues, The Affordable Healthcare Act (more popularly known as Obamacare) is a recent policy that has caused a lot of controversy. The Affordable Healthcare Act is a federal,

The Anatomy of Care further extends into the marketing aspects of healthcare, relating its problems into familiar themes. Some of these themes include the gaps model of service, dimensions of quality, services marketing and themes outlined in the book, If Disney Ran Your Hospital. It is necessary to discuss the relationship between the themes and issues in the interactive game in order to gain a better understanding of the patient experience. With that being said, experience is the marketing and it is imperative to give patients and family members patient-centered care to allow for the best experience possible.

I have worked for Denver Health for almost 15 years. During that time I have learned that the mission of the organization is to serve the community to the best of its ability. Employees are trained to go out of their way to tend to patients’ concerns and direct them above and beyond their expectations. I had not really considered how Denver Health markets its services until I began this course. Under its old name, “Denver General”, the organization was given a reputation of low quality as a government institution serving the public. However, while analyzing how it deals with internal and external business activities I have found it is true that the organization is driven toward the patient, to make their healthcare experience one to be remembered.

There are two network based managed care programs which comprises of the First, the managed care in a public setting (MCPS) which includes the healthcare and social services in a comprehensive system which are aimed at balancing the issues of care, cost and social conscience (Goodrick & Reay, 2016). Second, the Health Maintenance Organization (HMO) are licensed by the

Marketing has become so prominent in health care today because the health care system is more and more resembling a business. There are many functions to be performed and many complex and sophisticated skills involved. There has been so much growth and competition that health care is advertised and marketed like any other product.

I am currently in the forever changing medical field. As a health care provider we have many competitors out there. Our top three competitors are other assisted living facilities, group homes, and hospitals. Our strategy seems to be just like other assisted living facilities, rehabs, and hospitals; however group homes has gotten us beat. They offer the same things we offer; such as therapy, doctor & dental visits, gourmet meals, great activities, but it is in a home setting. From the outside looking in, you could not tell that it’s actually a medical facility. The residents/patients are more comfortable and enjoy their stay. They are prone to more one on one care because most group homes only has about 10 patients at a time. To stay alive in

Once you have determined the target area(s) in which you want to focus, Sector One Healthcare Group performs a multi-dimensional financial analysis of starting up, expanding, merging, acquiring, purchasing a medical practice, or developing a business partnership.

One thing the health care organization has to key in is the community. The community in which they reside is the heartbeat of that organization. There is no way they can reach out to any other communities if they do not provide an adequate service to their local community. This is very important to have a good reputation of performing quality work at a fair price. This would insure your reputation stays intact. The community in which they serve must feel like this is the best organization for them and not consider any other choices. The organization in that community should have the best prices and really should be lower than any other organization in that area. In many cases the people closes to that organization do not shop around with the organization in the next town. What about the people who does? The thing is, the organization must have the best

I enjoy listening to your audio recording and reading your post. Indeed organization does have good intention when planning to move forward, most especially when it would benefit the establishment financially. The notion to exceed customer expectations is within the effort to increase revenue. An increase in revenue creates changes in personnel involvement, which in turn increases productivities.

The concept of health services marketing is centered on “the analysis, planning, implementation, and control of carefully formulated programs designed to promote voluntary exchanges of values with target markets with the purpose of achieving organizational objectives (Longest et al. 2000, p 358). The marketing department of any health care organization requires knowledge of the current and future needs and desires of the target market, which will allow strategic planners to determine services and products that can be offered. An assessment of the target markets