Healthcare Marketing And Ethical Considerations

928 WordsJul 5, 20154 Pages
Healthcare Marketing and Ethical Considerations Marketing and advertising strategies have historically been an important avenue for businesses to reach target audiences. However, for the healthcare sector, marketing and advertising are a newer strategy. Thus, advertising regulations and ethical considerations have remained slow in comparison with technological growth and consumer interests. Progressing from an industry banned from advertising, to an industry where marketing has become crucial, has led healthcare and professional organizations to prioritize the purpose of marketing strategies. This paper will attempt to dissect an article by Quinn (2008) in relationship to healthcare marketing and ethics. Prior to the 1970’s, healthcare professionals, as well as other business collectives, were banned from pursuing clientele through advertising (Moser & Freeman, 2014). The authors explain a change in marketing philosophy began after the Supreme Court started overruling the bans against solicitation of clients. As the medical community became more intrinsically inclined to view itself as a business, the need for effective marketing strategies slowly emerged. But, despite legal support, marketing and advertising among healthcare providers has remained controversial (Moser & Freeman, 2014). Perhaps one reason for the controversy surrounding healthcare marketing stems from the disparity between a consumer of goods and services, and, a patient dependent on healthcare provider’s
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