Healthcare Tourism of Sunway Medical Centre in Malaysia

3287 Words Feb 26th, 2018 13 Pages
It is followed by the brief description of the Sunway Medical Centre. This includes the history, objectives, achievements, current market situation, competitive advantage and focus of the company.
The second part of this assignment involves customer relationship strategies that linked to theoretical elements like company value proposition, the concept of the experience economy, four tiers of customer pyramid, Customer Relationship Programs and customer gaps.
The last part of the assignment will mention suggestions…

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