Healthy Choices for Better Living Essay

Fast food advertisements can be found around the world, on newspapers, television, and even online. Children, teenagers, and parents have seen marketing focused on fast food. While adults may think little about such blatant advertising tactics that are solely designed to attract new customers, how are kids affected? People across the United States worry about the ever increasing obesity rates amongst children in recent years. A common explanation is the spike in popularity of fast food. Most kids and teenagers have eaten fast food at least once in their lifetime. But why has fast food gotten increasingly popular recently? Fast food has always been known to be very unhealthy, but kids still consume it anyway. The culprit: fast food advertising. In modern times, the majority of kids living in the United States have access to the internet or television, where they are easy targets for advertising. To prevent the nation from growing up obese, fast food companies should end all ad campaigns targeted towards children and focus advertising strictly on adults. These advertisements cause kids to consume fast food more often, to eat an unhealthy diet, and to grow up in a culture dependent on fast food.

Some children’s families do not have the finances to purchase healthy foods, so they buy what they can afford which is fast food and junk. Markets have lowered their prices for the unhealthy food making it easier for consumers to buy and harder to resist when it fits in the budget. Also, television has become a big part of the youth’s extra-curricular activities. Children don’t spend most of their time outside playing anymore, now they watch TV for more than seven hours. A recent literature review by Kaiser Family Foundation highlighted a number of studies that suggested that advertising influenced dietary and other food choices in children (M. Dehghan, N. Akhtar-Danesh and A. Merchant). While watching TV for hours on end, they will see advertising for fast food restaurants and junk food. Unhealthy foods are advertised on TV to target children and adolescents. TV viewing is a contributing factor to childhood obesity because it may take away from the time children spend in physical activities. Watching TV leads to increase calorie intake through snacking and eating meals in front of the TV. Plus influence children to make unhealthy food choices through exposure to food advertisements that are unhealthy.

Television and advertising companies have been linked to childhood obesity. Advertisers spend on average two million dollars in the United States each year marketing food to children. The

Healthy lifestyle is basically a term which means adopting all the healthcare activity in your daily life. Also being healthy means following a healthy diet, regular workout and other healthcare activities. There are some advantages to living with a healthy lifestyle such as looking and feeling good, avoiding many diseases. Eating healthy food is considered to be the most important approach to leading a healthy lifestyle. There are many steps in the proceess of being in a healthy lifestyle.

Childhood obesity is a growing problem in America. "the percentage of obese children doubling from 6.5% in 1980, to 17.0% in 2006. Weight, nutrition, and physical activity are the main components to a child’s overall health.”(1) “When parents become too busy to cook meals in their homes, children learn poor eating habits and develop into unhealthy eaters.”(1) They will take what they learned at home and apply it to anywhere else that they eat. For example a child that drinks milk at dinner and sits with their family at dinner when asked what they want to drink when they are at a friend’s home will ask for milk because the child would associate milk with dinner. Children cannot make healthy choices of their own they need to be guided so

Many Americans are suffering from nutrition issues. There are approximately 12.5 million children and adolescents aged 2-19 years that are obese (CDC). The proper health and nutrition for children is very critical to their growth and development. The media and its promotion of junk food is one way that affects obese children. Within this paper, I will discuss the long and short term

But parents are not the only ones to blame. Fast food companies aren’t as innocent as some may think. They play just as big of a part in childhood obesity as parents do. Notice how advertising and marketing are being directed to young children. This is because it’s a lot easier to influence kids when their favorite cartoon character is on almost every product that fast food companies are trying to sell. In David Barboza’s article, “If You Pitch It, They Will Eat,” he states, “Marketers know that children love animals and cartoon characters, and industry observers say they have used knowledge not just to create new shows but to produce a new generation of animated pitchmen.” Advertisers know what children find appealing and they use it to their advantage. They don’t really care so much about what the outcome may be from buying all this unhealthy food; they just care about selling their products.

“The rate of obesity in children has nearly tripled in the last quarter century”(American Psychological Association). Children receive the most exposure to advertisements due to the amount of television they watch and online games they play. At an early age, children shape their first opinions on what they like and dislike, so just by watching advertisements they can develop product preferences for unhealthy foods that lead to poor eating habits. “In very young children, research has found that for every one-hour increase in television viewing per day, there are higher intakes of sugar-sweetened beverages, fast food, red and processed meat, and overall calories”(American Psychological Association). Advertisements targeted at children use colorful images and characters to attract them to their products and add labels like “multi grain,” “no sugar added,” and “all natural” to influence parents to buy their products. But most of these food claims are unregulated and open to abuse. “Approximately 20 percent of our youth are now overweight with obesity rates in preschool age children increasing at alarming speed”(American Psychological Association). Naturally, being obese as children puts them at risk of being obese as adults, which can lead to health problems such as diabetes, cardiovascular disease, and some forms of cancer. In addition, advertising causes

Association, kids often do make food choices based on what they see on television. Doctors who study kids have noticed that food advertised is very powerful” (39). In order to prove that idea, the author adds that children and teens who watch more than two hours of television daily are more likely to be overweight than those who do not. Due to the many fast food restaurants and advertisements available to Americans, the realization that their food is unhealthy does not occur. The United States is aware of the consequences that come along with obesity, yet rarely ever are there advertisements promoting a healthy lifestyle. It is uncommon that an overweight person is shown eating a restaurant’s food in their commercial. It will give off the wrong

Additionally, the connection found between childhood obesity and the marketing of the food industry in the American Psychological Association’s article The Impact of Food Advertising on Childhood Obesity is intriguing because it has been found that the advertisement of fast food may affect childhood obesity. The marketing of food industries has an impact on childhood obesity because fast food

It was found that at each hour of TV watched by a 5-year-old child their chances of obesity would rise by 7%. Whilst studying 8000 children who had watched 8 or more hours per week, all age 3 it was found that by the time all those children were aged 7, every single one of them were at higher risk than average of obesity. (Pediatrics, 2011). Television on its own shows from 4400 to 7600 fast food commercials a day. Those statistics don’t include what is shown in magazine, billboards and so on. The number of health promoting adverts shown is 165 a day its no wonder today’s children are at higher risk. Speaking of which, the number of children under 5 effected worldwide by obesity found in 2013 was an astonishing 42 million. Its predicted that by 2025 this number will rise to a huge 70 million. (Bupa,2016) The media has fooled people the way never use overweight or unhealthy looking people In adverts, how often do we see obese people on our televisions? Especially when we are trying to be sold something. More often than not in movies fat people are portrayed as unattractive and unpopular and the laughing stock. Society seems to find it difficult to sympathise with obesity as a disease as many see it as self-inflicted issue. (Teaching tolerance, 2016). ) it was found that by 2006, obesity was responsible for 10 percent of media

“Parental behavioral patterns concerning shopping, cooking, eating and exercise have an important influence on a child’s energy, balance and ultimately their weight” said diet specialist, Anne Collins (“Childhood Obesity Facts”). Childhood obesity has more than tripled since the 1980’s (“Childhood Obesity Facts”). Childhood obesity often leads to obesity as an adult which can put a person at greater risks dealing with the heart, diabetes, and many other obese related diseases. People want to blame the schools and today’s technology for childhood obesity, in reality, the responsibility lies in the hands of their parents.

There are some specific and real problems that advertising can cause upon children (William A. Ramsey). Fast-food restaurant advertising it’s influencing our children to be obese. Childhood obesity around the world is causing worries, especially detrimental as its effect carries on into parenthood. The ratio of children 's who are overweight has approximately tripled in the same period, reaching fourteen percent (Center for disease control

About a third of children in the U.S. are considered overweight or obese, and researchers believe television advertising is a significant contributing factor (4). Exposure to television advertising is basically universal and the ads present foods as desirable and attractive. Children have been shown to be far more receptive to television advertising messages than classroom lessons (3). It leaves a harder lasting impression on them because the food products are presented in a cool, fun way that attracts children. Most of the time, children would pick foods that they may not even like, simply because they think it’s the cool thing to eat and once a kid gets his mind set on what they want, it is very hard to steer them away from wanting it. Television ads for foods geared toward children are usually fun, and bright with animations and lots of cool characters that the children can relate to. This directly influences the child’s food preference and unfortunately most of these ads are for processed, unhealthy food products like cereals, snacks, fast food, and soft drinks. In the U.S., there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't be marketed on children's television (4).

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their