Healthy Fast Food

1003 Words Aug 1st, 2005 5 Pages
It is nearly impossible to turn on the television or radio and not be hit with advertisements introducing the latest fast food trend – fresh and healthy food options. More often, the media bombards us with slogans such as Subway 's common pitch to "eat fresh" or McDonald 's million-dollar advertisement campaign to try the new fruit and walnut salad. Attention has made an abrupt turn from the greasy, deep-fried originals at the fast food chains to more health conscious food choices. Even a documentary of a man named Morgan Spurlock made headlines and won awards when he ate McDonald 's three times a day for a month and publicized the effects through a movie called Super Size Me. Shortly after Super Size Me caught high publicity …show more content…
Obesity and the desire for freshness are the two focal reasons fast food chains have gone healthy. A high percentage of Americans are over weight, and those same individuals supply the profit for the fast food industry. Close to one hundred percent of the items on a fast food menu contain excess amounts of fats, sugars, and carbohydrates – leaving people full with empty calories. Many individuals today, however, are recognizing the side effects fast food has on their lifestyle. The demand for fresh products that meet dietary food guidelines is forcing the fast food industry to create salads, fruits, yogurts, and grilled entrees. Arguing that the new healthy food choices are due to a desire to expand the market has its valid points, however, are not the causes for the change – it just happens to fit in perfectly with the scenario. Obesity and freshness have provoked a new health trend in fast food, and it is no secret with all the advertisements. So dare to super size an order of healthy fast food – a once considered oxymoron now becoming more of a reality.

"Diet Trends Today." May 20, 2004. Blog Spot. June 25, 2005 http://ffood.blogspot.com/

"Fast Food Linked to Child Obesity." January 5, 2003. CBS News. June 25, 2005 http://www.cbsnews.com/stories/2004/01/05/health/main591325.shtml

"Fast Food Trends Analyzed." April 11, 2005. Biz Community.
Open Document