Managed health care is a system used to control costs, quality of and access to health care services, as well as the delivery of health care services to it’s members. Managed health care started in the 1980’s in response to rising health care costs and new, advancing technology and equipment, which costs more to operate. Members can enroll in one of these three types of health care plans.
However, in light of its organizational problems, the situation surrounding HCCH has many opportunities. First, increased funding looks promising; as $875 billion dollars has of late been approved with the Affordable Care Act to challenge the unacceptable status quo of health care in all of America. Second, HCCH is in a good position to be repositioned- meaning that HCCH’s core values of service, equality, and trust are important values to its stakeholders and will only better be reinforced through an effective rebranding. The rebranding itself is of course the third opportunity as the professional advice sought generated enlightening ideas and will guarantee a quality solution. By leveraging these opportunities and strategically managing and mitigating its problems, HCCH has the potential to create a viable marketing plan that will help keep it moving towards its organizational goals.
Here at GE Healthcare we want to make healthcare easy to learn and to use for the physicians and for the patients. We are a perfect match to all of your healthcare needs. We provide a way for you to access all patient data at multiple access points at the same time. We understand that more than one person may need to view an account so our technology allows for that to be possible. We also provide our physicians with decision support tools for a more informed treatment decision. We have a base of 35,000 clinicians already using GE Healthcare’s Centricity EHR.
Midland Association for Retarded Citizens (MARC) consumers/clients need considerably more care, requires twenty-four hour supervision by a licensed nurse, CPR certified direct staff and often suffers serious health problems. The residents HCS of MARC requires help with very simple tasks such as; walking, eating, and taking medications. But the ICF of MARC residents are more self -sufficient. Countless numbers of facilities require a lot of individual attention must share rooms and their privacy is limited. A majority of the patients are born with the disabilities and spending time
In August of 2017, the author started the RN to MSN program at South University specializing in adult-gerontology. The author is currently in her second masters class and is looking forward to the future as an adult-gerontology nurse practitioner.
GE Healthcare is capable of changing and constantly re-inventing itself to deal with changing business needs. Setting new standards for management, organizational design, Research and Development has been the pillar of the firm. This is evidenced by the establishment of the six distinctive business
Health care marketing in the current environment requires a multi platform, multi pronged approach to reach target audiences, facilitate community out-reach, and provide for the common good. Several initiatives are the focus for a successful, ongoing marketing plan for Lee Health.
The ABC Company, a premier managed care health insurance provider was faced with the recent health care reform that enforced major changes in the health care industry. ABC had to take initiatives to stay competitive in the industry. The health care reform and market changes demanded ABC to rethink their business model and how they delivered their services. For companies to stay in business it was important to understand their consumers’ perception of the company’s cost of health care and ample access to quality (Bhaskar & Vo, 2012). With the new legislation consumers are hyper aware of the options in health care insurance products available. ABC had to adapt to new market realities: “consumers wanted a company that they perceived had a lower cost than competition and that provided an ample access to quality health care” (Bhaskar & Vo, p.19, 2012). Due to the high elasticity of health insurance people are extremely sensitive to the cost they need to pay. Improvements in medical technology explains high rise in healthcare costs (The Hasting Center, 2015).The CIO of ABC wanted to take advantage of the new environment using information technology based solutions integrated with new processes. The objective for the new systems was to track, influence, and maintain the consumer perception of the company’s efforts addressing these challenges (Bhaskar & Vo, 2012). The ultimate objective of the project was to create infrastructure and business functions to change the opinion of the
Healthcare services possess a certain number of features which distinguish its goods. Knowledge of these features influence the way services are marketed, managed, experienced and reviewed by consumers and providers (Writer L.G. 2012.). Healthcare institutes must meet requirements to satisfy patients, physicians, the public, and providers is there main focal point of healthcare marketing. Healthcare consumers and factors influence consumer behavior; the behavior and mindset of a healthcare consumer directly affect their view on healthcare which is all based on experience. There are many techniques and strategies used by organizations to market health care services. There are six fundamental elements that most organizations use to have effective
Marketing has become so prominent in health care today because the health care system is more and more resembling a business. There are many functions to be performed and many complex and sophisticated skills involved. There has been so much growth and competition that health care is advertised and marketed like any other product.
WNAHS is adequately placed and is well supported by its internal and external environment to continue with its societal marketing orientation. Its marketing strategy is reasonably successful as documented by the growth of its consumer number and services. This process is enabled by its use of management information system and primary and secondary research data available which allows for informed decision-making to create and capture value. The Medicare rebate freeze, its inability to capture value from certain services it provides and appropriately addresses consumer's failed attendance can be a threat to WHAHS's sustainability. It hence needs to develop a strategy and use its collaborators and influencers to communicate this
The Omega Ultrasound System would be the best choice to green light for the Healthymagination initiative. After assessing all the potential products, we determined that the lack of concrete metrics, difficulty or uncertainty in measuring outcomes, or clinical relevance to the Healthymagination goal rendered the TEEMax, UltraLipo, and HepEcho unfit for launch. We’ve outlined justification for this decision in (Figure 1.), but we believe the Omega system provides the greatest opportunity for meeting Healthymagination standards with the best chance of obtaining definitive evidence to support the certification.
The central concept of marketing is the exchange of something of value between the provider and the purchaser. Determining what the consumer need, want and desire and delivering it better than the competitors is the goal of marketing (Longest, Rakich and Darr, 2000). Healthcare is becoming more business oriented and using marketing tactics to increase consumer use of the services and products the health care system offers. Ensuring marketing of the right products and services is successful the organization’s mission and marketing need to be in alignment. This alignment begins with the strategic planning process, which
To fully understand the impact they are having on the sector requires focusing on how globalization and technology changes have impacted the firm. This will be accomplished by examining the industrial organization / resource based models, how the vision / mission statement are influencing its success and the way each category is influencing the organization. Together, these elements will show how globalization and technology are impacting the kinds of solutions they are delivering to customers. ("Healthstream 10K," 2012)