Healthymagination at GE Healthcare Systems Essays

Through research carry out on this website, we have been able to determine that there are several key elements that embody the MHHS strategic plan for growth and development. And also how MHHS has been recognized for world-class proficiency in clinical care, cutting-edge technology, and service to its uninsured patient population (nearly 31%).

“For healthcare organizations to be successful in today’s environment, they must develop an in-depth knowledge of their target populations’ social, political and economic characteristics along with its lifestyles, attitudes, and other prominent traits” (Thomas, 2015). In this instance, there is an understanding of what good marketing can result in, however they just do not have an in-depth understanding of the research that needs to be done to make their marketing plan more effective. Their strategy was merely focused on maintaining their reputation rather than having a customer centered focus surrounding the potential for growth. By implementing more time into researching a specific target market, geographic, political, statistical, and functional units, SBH’s television commercial could have been more effective and yielded better

However, in light of its organizational problems, the situation surrounding HCCH has many opportunities.  First, increased funding looks promising; as $875 billion dollars has of late been approved with the Affordable Care Act to challenge the unacceptable status quo of health care in all of America.  Second, HCCH is in a good position to be repositioned- meaning that HCCH’s core values of service, equality, and trust are important values to its stakeholders and will only better be reinforced through an effective rebranding.  The rebranding itself is of course the third opportunity as the professional advice sought generated enlightening ideas and will guarantee a quality solution. By leveraging these opportunities and strategically managing and mitigating its problems, HCCH has the potential to create a viable marketing plan that will help keep it moving towards its organizational goals.

Health care marketing in the current environment requires a multi platform, multi pronged approach to reach target audiences, facilitate community out-reach, and provide for the common good. Several initiatives are the focus for a successful, ongoing marketing plan for Lee Health.

The ABC Company, a premier managed care health insurance provider was faced with the recent health care reform that enforced major changes in the health care industry. ABC had to take initiatives to stay competitive in the industry. The health care reform and market changes demanded ABC to rethink their business model and how they delivered their services. For companies to stay in business it was important to understand their consumers’ perception of the company’s cost of health care and ample access to quality (Bhaskar & Vo, 2012). With the new legislation consumers are hyper aware of the options in health care insurance products available. ABC had to adapt to new market realities: “consumers wanted a company that they perceived had a lower cost than competition and that provided an ample access to quality health care” (Bhaskar & Vo, p.19, 2012). Due to the high elasticity of health insurance people are extremely sensitive to the cost they need to pay. Improvements in medical technology explains high rise in healthcare costs (The Hasting Center, 2015).The CIO of ABC wanted to take advantage of the new environment using information technology based solutions integrated with new processes. The objective for the new systems was to track, influence, and maintain the consumer perception of the company’s efforts addressing these challenges (Bhaskar & Vo, 2012). The ultimate objective of the project was to create infrastructure and business functions to change the opinion of the

Marketing has become so prominent in health care today because the health care system is more and more resembling a business. There are many functions to be performed and many complex and sophisticated skills involved. There has been so much growth and competition that health care is advertised and marketed like any other product.

The Omega Ultrasound System would be the best choice to green light for the Healthymagination initiative. After assessing all the potential products, we determined that the lack of concrete metrics, difficulty or uncertainty in measuring outcomes, or clinical relevance to the Healthymagination goal rendered the TEEMax, UltraLipo, and HepEcho unfit for launch. We’ve outlined justification for this decision in (Figure 1.), but we believe the Omega system provides the greatest opportunity for meeting Healthymagination standards with the best chance of obtaining definitive evidence to support the certification.

Kaiser Permanente Case Study Kaiser’s Total Health positioning and its Thrive campaign evokes emotion, thought, and perception in the mind of the healthcare consumer. The campaign aims to show that Kaiser Permanente is dependable and low-cost care seeking to cover the working-class people. One can thus assess the Kaiser’s Total health as a positive definition of health, which it seeks to create and foster. The positioning and the campaign strive to focus more on the consumer and less on the Kaiser Permanente, as well as what the consumer needs. Further, the campaign sought to reinvent the language, redefine the system, and champion the health of the consumer.

pregnancies with abnormalities.“This is a test done during pregnancy to get information about the fetus

Managed health care is a system used to control costs, quality of and access to health care services, as well as the delivery of health care services to it’s members. Managed health care started in the 1980’s in response to rising health care costs and new, advancing technology and equipment, which costs more to operate. Members can enroll in one of these three types of health care plans.

WNAHS is adequately placed and is well supported by its internal and external environment to continue with its societal marketing orientation. Its marketing strategy is reasonably successful as documented by the growth of its consumer number and services. This process is enabled by its use of management information system and primary and secondary research data available which allows for informed decision-making to create and capture value. The Medicare rebate freeze, its inability to capture value from certain services it provides and appropriately addresses consumer's failed attendance can be a threat to WHAHS's sustainability. It hence needs to develop a strategy and use its collaborators and influencers to communicate this

Midland Association for Retarded Citizens (MARC) consumers/clients need considerably more care, requires twenty-four hour supervision by a licensed nurse, CPR certified direct staff and often suffers serious health problems. The residents HCS of MARC requires help with very simple tasks such as; walking, eating, and taking medications. But the ICF of MARC residents are more self -sufficient. Countless numbers of facilities require a lot of individual attention must share rooms and their privacy is limited. A majority of the patients are born with the disabilities and spending time

The central concept of marketing is the exchange of something of value between the provider and the purchaser. Determining what the consumer need, want and desire and delivering it better than the competitors is the goal of marketing (Longest, Rakich and Darr, 2000). Healthcare is becoming more business oriented and using marketing tactics to increase consumer use of the services and products the health care system offers. Ensuring marketing of the right products and services is successful the organization’s mission and marketing need to be in alignment. This alignment begins with the strategic planning process, which

In August of 2017, the author started the RN to MSN program at South University specializing in adult-gerontology. The author is currently in her second masters class and is looking forward to the future as an adult-gerontology nurse practitioner.

GE Healthcare is a unit of the wider General Electric Company. It has a global orientation, employing more than 46, 000 staff committed to serving healthcare professionals and patients in over 100 countries. It is headquartered in the United Kingdom (UK)-the first GE business segment outside the United States. It has a turnover of approximately $ 17 billion. The headquarters hosts GE healthcare corporate offices as well as finance, sales, global sourcing departments, X-Ray marketing, manufacturing, design and shipping. The finance and sales departments at the headquarters handle GE Healthcare’s high level decisions, but each modality often has its own similar