Heather H. Evans

1073 Words5 Pages
Heather H. Evans (H.E.) graduated from Harvard Business School in June, 1983. She showed considerable interest in the fashion industry, having some background in this area. She was a fashion model from 1975 through 1979 and, in the summer of 1982, she worked for Jackie Hayman, Inc., as an assistant to the President of this young firm that manufactured designer clothing. An additional valuable asset was that she worked as a financial analyst for Morgan Stanley & Co, Inc. from 1979 through 1981 dealing with mergers, acquisitions and corporate finance. Her father is an attorney with a Wall Street firm. H.E. graduated from Harvard College in 1979, earning her bachelor’s degree in Philosophy. Her previous career as a model gave her a taste of…show more content…
Heather’s Business Plan • Capitalizes on momentum -- Gets key points out in executive summary: o Incorporated o Have a line o Hired and paid people o Have factor o Have building o Have production capability • Leaves no doubt in investor’s mind that this is going to happen. Only issue is will it be with my money? • Lays out unique qualifications of Heather and concept: • Concept based on: Personal experience; New look, unmet market need; Professional management ability • Excellent understanding of: o Customer needs o Competition o Market / Channels of distribution o Positioning relative to these • Lays out upside: o High sales growth o High profit margins o Large market -- 4.3 million women, $5 billion o Growing market o Diversification -- Accessories, leisure clothing, licensing, etc. • Lays out time sequenced plan with numbers attached: o Hire bookkeeper o Hire office manager o Hire showroom personnel o Shipping employee • Plan is: o Short o Well organized o Easy to read • Heather’s Business Plan • Financial statements poorly presented: o Only 2 years o Not well organized o This reads like a preliminary document -- much more work is needed. • Financing Options • Arden & Company o Don’t put any more time into this dead-end. o Giving her the runaround o Typical indirect “no.” • Are her terms reasonable? o Control--She wants 50%+ • Puts a value of more than $500K
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