Heblon

2174 Words Aug 12th, 2014 9 Pages
ACCT5919 Business Risk Management
Syndicate Report

HEBLON PLC CASE STUDY

Semester 2, 2013
Wenjia Wu 3489021
Wing Kin Lam 5011203
Xuan Zhang 5024642
Xin Su 3468927

1. Introduction
This report will examine the key risk management issues in Heblon PLC (Heblon), with emphasis on the risk identification process. Established in 1950s in the UK, Heblon provides high quality wooden furniture in traditional manufacturing industry. After several decades of development, it currently has 250 employees, and relies on individual craftsmanship and labour intensive production processes. Heblon achieved sales revenues of £10 million in the previous year and occupied small market share of the furniture industry.
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Based on the facts provided in Heblon, various types of risks, including strategic, operating, financial and legal risks are identified as followed. Risks | Types of risks | | Strategic | Operating | Financial | Legal | Competitive pattern | √ | | | | Expertise of management | √ | √ | | | New technology | | √ | | | Human resources | | √ | | | Wood supply (raw material) | | | | √ | Financing structure | | | √ | | Increasing cost | | | √ | | Unsatisfactory customers | | √ | √ | | Bargaining power of retailer | | | √ | |
In risk identification, it is necessary to analyse the situations and sources of the risks. Five most significant risks, namely, environmental issue, change in consumer behaviour, technology development, higher competition in industry and concentration of distribution, are identified from Heblon’s business environment.
Environmental issue
The protest of deforestation due to global warming has caused the reduction of hardwood supply in furniture manufacturing. Therefore, the lead time for the delivery and the price of materials would increase. As the pressure is expected to grow continuously, the risk is likely to occur in the future.
Change in consumer behaviour
Since consumers are becoming more fashion and design conscious nowadays, the demand for the traditional or reproduction style furniture may be reduced. Although there is no real impact on company

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