Hedging and Difficulties at Air Mauritius

4530 WordsJul 20, 201319 Pages
1.0 INTRODUCTION Strategic Management is an essential component in the view of completing the BA Honours in BUSINESS ENTERPRISE. The assignment will be dealing with the strategies and difficulties that exist at the Air Mauritius, the national airline of Mauritius. To identify the root causes of the difficulties being faced at Air Mauritius, a strategic audit need to be carried out so possible strategic options could be proposed and utilised. However, information has been obtained only from the website of Air Mauritius and from the daily and weekly local newspapers. Thus, all the gathered information is based purely on the website of the organisation and paper views from Mauritius. 1. AIMS AND OBJECTIVES OF THE…show more content…
[Refer to appendix App.2 for information about Cargo Handling and Air Ticketing at Air Mauritius] 2.1 MISSION AND VISION OF AIR MAURITIUS VISION STATEMENT • Your preferred Leisure Airline MISSION STATEMENT • To consistently delight our customers by providing a unique travel experience in genuine Mauritian style • To consistently improve our products and services in line with changing customer expectations • Be a rewarding performance-driven organisation and a great place to work • Deliver sustainable returns for our shareholders • Be a top independent driver of the Mauritius economy The above mission statement clearly shows the aim and objectives of Air Mauritius. However, if the objectives of the mission statement are analysed by using SMART, then, it can be concluded that there specific objectives as it the aim has been clearly stated. The objectives set in the mission statement are measurable through the delivery of returns to the shareholders of the organisation. Thus, the more dividends are paid, the more successful is the operations of the business. Moreover, the mission statement is achievable due to the fact that it puts emphasis on providing unique travelling experience by using the Mauritian heritage, culture and style; which is unique in itself. Nevertheless, only some points are realistic. It has been stated that

More about Hedging and Difficulties at Air Mauritius

Open Document