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Hegemony: The New James Bond

Satisfactory Essays

For this week's journal entry, I chose to relate Lull's idea of hegemony to a Variety article about written about Idris Elba appearance in relation to the casting of the new James Bond movie. In James Lull's article Hegemony, he identifies hegemony as the power or dominance that one social group holds over others. He speaks abut how hegemony is a method of gaining and maintaining power over the non dominant groups. Hegemony also helps instill and reproduce the dominant ideologies in culture. In my opinion, this is very closely related to a recent Variety article I came across regarding the new James Bond movie set to release within the next year. There has been much talk amongst social media sites about who will actually play James Bond in

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