Heifer International Case Study

Every webpage is informative, whether its statistics, their presence in the news, or the several ways on how you can be involved. But it does not really stand out or differ from other charitable organizations. The website also doesn’t provide statements from families whom they’ve helped. Donors want to see that they’ve made a difference in someone’s life. A “thank you” video clip or photo of an assisted family or school group would probably have satisfied this issue and made this organization more desirable to participate in. It provides enough evidence for credibility from their existence in the news and links to their financial statements. It seems like a legit charitable organization with a good purpose but they also provide similar ethos as displayed in other websites, which in effect doesn’t necessarily derive an appeal to join this particular organization.

The website from the moment you open it does a great job of showing what the mission of the foundation is giving the reader a clear understanding. The way the use big white bold letters for their message and for the slideshow of different animals they protect, it indicates to the reader that what they are reading is important in a subconscious way. The way their slideshow shows images of the animals in a charming matter

When reviewing the National Kidney Foundation site, I initially had difficulty determining who the intended audience actually was. You can’t help but notice, a significant goal of the page is to generate donations. The donations tab is highlighted with a blue border

The American Red Cross organizations main focus is recruiting blood donors and volunteers; this is very clear from the first click on their website-a pop up window asking for the reader’s zip code in order to find a donation site near them. The tabs up at the top labeled with large print are inferred to be their most valued ideas. Below each of those tabs is a list of resources related to those individual tabs that help better define their purpose. The American Red Cross website uses the all three of the main types of rhetoric-pathos, ethos, and logos-in a way that benefits their organization and successfully grasps their audience.

For example, to make people aware that breast cancer can affect even young women, thefaceofbreastcancer.com

I found a a non-profit called Help Guide. The currency is recent on an article I found in on the site was released on March 2014. This website is geared toward an individual instead of a business approach. This site features mental health issues instead of focusing on leadership. It may help leaders manage the stress that usually comes along in running a business. This website can help me in the future with my career in human services. There are several authors contributing to an this website. For example, one holds a doctorate with 40 years of experience and another has a master's degree in Educational Psychology. Another person is a free-lance writer with over ten years of experience. This website is equipped with many experts, has a panel of board members and consultants. The purpose of their site came after the suicide of their daughter. The mission after her death for her parents was a website to educate others to avoid another tragedy. The site attracted more than 65 million visits in

The Relay for Life website as well as the various Virginia Tech social media websites do a very good job of grasping the user’s attention when they first visit a website, with relevant photos and infographics. They also have a strong thematic unity by using a white background with the purple font on their websites. As far as containing well-presented information to create interest, they did a fairly good job but there is still some room for improvement. The banner on the Facebook page draws attention, but upon further analysis, it looks cluttered and does not clearly state the message that they are trying to convey on its own. They would also benefit from having more continuity of some of their messages across their platforms so that everyone receives the same information no matter where they look. In other areas, the details of when and where the event will take place, as well as how to get involved and donate to the cause were very clear. Nationally and around the Virginia Tech Campus, Relay for Life is a recognizable name and many are familiar with the cause. For those who are not their many outlets do an excellent job of describing why there is a need for this event and all that good that comes because of all the donations. It is also very easy to make donations, the links to make donations can often be found in bold on the websites so that it is simple for anyone to find out to donate. They also provided a detailed video walkthrough of the donation process for any confused visitors. Relay for Life overall does a good job of attracting attention, creating interest, stimulating desire, and promoting action leading to a successful marketing

Starting at the sunrise in the crisp air, throughout the hectic day, and until sunset, FFA was setting up panels, judging, and then taking down panels at day’s end. It was their annual participation at Beef Breeders. An event on the first Friday of February, where bulls are showcased , a trade show takes place, and a livestock judging at the Ag Advancement Center.

Analyze the “Happy Cows” campaign that was developed for the California Milk Advisory Board to promote Real California Cheese from an integrated marketing communications perspective. Why do you think the campaign has been so successful?

Habitat for Humanity is a good example of a nonprofit organization that through its volunteer gathering and fundraising attempts may actually be hindering more of the people they are trying to help than actually helping them.(679,680) Habitat’s marketing gives the idea that a person in poverty that needs help wear dirty torn clothes and live in run down shack will have no home at all.(679) The idea is to put these perceptions of poverty into people’s minds in hopes that it will elicit the good in them to not only give their money but their time.(680) The problem is this gives the public the idea that poverty has one face and does not provide them with a picture of what the full spectrum of poverty looks like.(682) Another problem is, these ads perpetuate the idea that poverty is an individual issue that’s easy to spot and just as easy to fix with a little money and volunteer

Again, it involves helping young victims. When donation comes to mind, I don’t think of donating to organizations like this. I worry that other people do the same. Child sex trafficking is something that needs to be prevented. Personally, I’m not very educated on this issue. I chose this charity, because I think the issue should be more widely known. This co-founders of Love146 came up with the idea of the organization after going to Southwest Asia where they wanted to determine a way to prevent child sex trafficking. They witness children being sold with numbers. The girl with the number 146 was said to be different than the others. They reported her to still have fight left in her. I found this a touching story. It shows us how close to home this issue could

“Eye Heart World was born in 2010 when Brian and Season Russo decided to take action against human trafficking in an innovative way. For the first awareness event they organized, Season and her mother, Denise Foster, created 30 bags, hoping to raise funds for a safe home in their community. Supporting the cause in a tangible way proved to be contagious - every single bag was sold that day. Since it’s inception, Eye Heart World has sold thousands of products; educated over 20,000 individuals and raised over $100,000 to fund the fight against Human Trafficking.” I absolutely love this mission statement because it shows exactly what the cause is for and has no loopholes. The product is all designed and hand picked by Season herself and all of the profits, 100% go to funding aid and bringing awareness. I think an organization like this is so important to today, especially living in the society we live in, to help bring awareness in a way that is both practical and appealing to the eye. The handbags that are made for sale are so beautiful and classy, and each one in marked with an orange rose. The reason this orange rose is placed on every handbag is because it represents the delicate and unique lives of those who are exploited and had their lives taken from them. “Each life deserves freedom,

Charity Navigator has awarded Feed My Starving Children a top 1 percent rating for the last 10 consecutive years (Charity, 2015, p.1). The ranking of Feed My Starving Children with Charity Navigator is an extremely symbolic representation of our leadership and goals throughout the organization. This also gives way to the symbolic leadership theory which is defined as, leadership which refers to and based on the idea of meaning (Winkler, 2010, p.59). While many people donate their time and money to a verity of organizations the goal each person has is to effectively help a cause they are passionate about. When individuals donates to Feed My Starving Children they understand that the organization uses the donations to specifically further the mission of the organization. While other charities seem to represent a good cause they actually put little financial effort towards the mission and focuses more on the awareness of an issue. By explaining how Feed My Starving Children uses the donations and having the support of Charity Navigator we are able to our volunteers with accurate information which makes them more willing to donate to the organization and keep donating to further our

How have other organizations like Habit for Humanity covey the message of seriousness of the struggle of poverty. For example, in the article (Changing the Faces of Poverty) it explains what represents the courses to raise funds and volunteer to support for their efforts addressing to produce all sorts of publicity. That publicity shows what the problem is and helps figure out how the American people can help. Similar groups or organizations like Habitat gives visual representation of poverty in American. In the article (Helping People Escape Poverty) mentions other volunteer aid groups that form around one or more church groups. Aid extended within a more personalized a spiritual component in the assistance of a process to enhance the commitment of all

5. How well does the web site serve their causes ? Does the site serve their cause or hurt it ?