Essay on Heineken Business Analyses

15259 Words Sep 7th, 2014 62 Pages

Hille Wijma
Nico de With
Marco Helder
Klaas Jan Streekstra
Jogchum Otten


13 March 2013

H. van der Vaart


This report contains the overall business analyze of Heineken. First we start with an explanation of Heineken. We describe the company with the 7S model of McKinsey. This is a model about the structure, the systems, the style, the staff, the skills, the strategy and the shared values of Heineken. So it contains Heineken their strategy three important words: improve, empower and impact. The second chapter contains the analyses of the beer-industry. This analyze is described through the five forces of Porter. For example the bargaining power of
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Figure 10: TOWS Matrix of Heineken


This report is about Heineken and contains the following subjects: Profile of the company, Analysis of Branch of Industry, Financial performance, Risk management, Growth management, Forecast, SWOT-analysis and the Conclusion.

This report is made by:

Hille Wijma, he is 20 years old. He
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