Helvetica: Typography and 20th Century

This film not only goes so far as to celebrate the 50th anniversary of the typeface but also goes on to use Helvetica as a catalyst to a conversation that speaks of graphic design and our society as a whole, and how it reacts to typography and the visual images we are bombarded with daily.

In 1436 Johannes Gutenberg invented the Printing Press, which had a major impact on both the Renaissance and printing today, however there other movable type systems invented before Gutenberg’s Printing

The influential typeface Helvetica, a neo-grotesque1 sans serif type design, came into being in the early 1950s - after the Second World War. The expectation of the designers, Edouard Hoffman and Max Miedinger was to create a neutral typeface that had great clarity, no intrinsic meaning in its form and could be used on a wide variety of signage to remake a new identity apart from the past (). Originally named as Neue Haas Grotesk, the typeface was changed to Helvetica in 1960. Today, Helvetica, as an aesthetics constant, although not perfect, mastered the quantum leap in 1957 from metal type to the digital age of word processing. Axel Langer, a curator of Islamic Near Eastern Art, mentioned it as ‘an impersonal typeface for today and tomorrow ().’

Throughout time, there have been countless artists, designers and typographers that had the opportunity to make a bold statement, invent the next best thing or to engrave their name in the design industry for all eternity. Although ordinary people don’t realize a good design when they see it, they know it has attracted them somehow and they feel the need to ask and wonder how it came to be. Without question, Eric Gill has note ably revolutionized the type world. Without him there would be no benchmark for humanist typefaces; without Gill, there would be no Gill Sans, the font that will consistently be seen as a crisp, clean and readable font; as all typefaces should be. Despite for his one notorious face, he has created 11 typefaces, wrote

After researching one of my favorite typefaces I decided to do it on Paul Renner who has had an impact on typography. Paul Renner was a well-known typeface designer. He was born August 9, 1879 in Wernigerode, Germany and died April 25, 1956 in Hodingen, Germany. He was also a graphic artist, type designer, a typographer and a remarkable painter and teacher. One of his most popular typefaces he designed is called Futura. The Futura typeface was one of the most successful and most used type of the twentieth century. Renner attended a Gymnasium, a secondary school where he studied humanities. Students that studied Greek and Latin for nine years which was what Renner did provided students with a ticket to higher education. What he chose after

They created type faces that we use now that well known. One is my favorite which is for one of my favorites which is Hoefler Text, Archer, Requiem, and the very well known Gotham. There type has been found in very famous advertisements such as the Obama campaign which used Gotham, the Apple Macintosh, and museums such as the Whitney and Guggenheim. This is a very important type foundry due to the these are one of the types that been around for

Graphic design set its first roots in Germany in 1455 with the introduction of the Blackletter typeface and Johannes Gutenberg’s Gutenberg Bible. Coined as the godfather of printing Gutenberg helped to spread Blackletter in popularity. With the advent of Martin Luther’s New Testament, however, a schism was created between those that chose to use

While serving as Design Director, she became known for creating posters for MIT’s campus events. In her designs, she used noticeable images, bold text, and small passages of text that contained information about the event. This design technique was influenced by “the International Typographic Style recently developed in Switzerland, particularly designers such as Karl Gerstner, Armin Hofmann and Josef

The typeface I chose for this research is Times New Roman. I like this typeface out of all the other. You can use this font in many different ads, magazine, books, and etc. this font was first evented in Times New Roman is a Transitional serif typeface designed by Stanley Morison and Victor Lardent. It was released through Monotype in 1931. The design was based off Plantin , but with a renewed focus on legibility and economy to better meet the needs of newspaper typography. Times New Roman is one of the most ubiquitous typefaces of the digital publishing age due to it being the default font for numerous word processing applications and web browsers. In Times New Roman's name, Roman is a reference to the regular style of a conventional serif font. Times New Roman was a metal type created in the late sixteenth century by the French artisan Robert Granjon

Today, I am going to talk about Herbert Lubalin, The father of “Expressive Typography." While he is not widely known across the graphic design world, but his designs ,and influence is there for all to see.His typeface has changed the way we do elegant invites for weddings and special occasions.

In the previous installment of this series, we took a closer look at Transitional style typefaces, so-called because they mark a transition from the former Old Style types—epitomized by Baskerville—and the subject of today’s brief history, the Moderns, also known as Didone (the terms Modern and Didone are used synonymously throughout this article).

Considered one of the most influential typographers in history, John Baskerville made a significant mark on the world of print and type founding. Although considered a failure at printing during his lifetime he produced

When asked about the about the Iraqi War and Helvetica, Paula Scher states “That’s why we’re there. Helvetica caused it.” That is a bold statement and is one of the reasons Helvetica, directed by Gary Hustwit, is so enthralling. Helvetica engrosses the viewer’s attention by having extremely differing opinions on the font, interesting breakaways that do not take away from the film and by keeping the documentary factual instead of only people's opinions. Helvetica has major differences and positions from different people regarding the font, keeping the film exciting and easy to connect with.

In graphic design, deconstructivism gave its name to one of the majoy typographic movements, starting in the early 1980's and contunuiing in the present realm of modern design. Taking on a more experimental approach to typography, type has been relased from its adopted linear structure since the 1920's. Floating type compostions and fragmented type compositions have become increasingly popular, creating a spatial non linear process. Now a page is no longer just read, but percieved, beyond the pure textual content. In mordern times, designers have been faced with the challenges of economic down turns, environmental issues, rising poverty, crime and terrorism forcing graphic designers to take a long hard look at their work. Designers have come to sought inspiration in mixed media and unconventional material ranging from ticket stubs to meat to express the nature of their message.

He also worked at freelance in London between 1972 up to 1979. He is a member of the German Design Council board and past president of the International Society of Typographic Designers (ISTD) and the International Institute for Information Design (IIID). He is also a professor at the University of the Arts in Bremen and he received an honorary doctorate from Pasadena Center of Art. As a typographer, he has made many accomplishments in his life such as being the founder of the following typefaces: FF Meta, ITC Officina, Lo-Type, FF Unit, Berliner Grotesk, FF Info and many more.