Helvetica: Typography and 20th Century

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Name: Shane Crudden 2A Module: Design Theory Title: 20th Century Visual Communication Date of submission: 13/12/10 Word Count: 1939 Typography: Helvetica. “The 20th century was a time of social, cultural and technological revolution and change. Inevitably this had an effect on visual communication of the time.” One of the key factors in typography that I believe to be central to the development and progression of visual communication in the 20th century is the typeface Helvetica. “The Helvetica typeface is one of the most ubiquitous design classics of all time in 2007 it was their 50th anniversary.” “Eduard Hoffman and Max Miedinger a feculence designer who had been an employee of the Hass type family in Munchenstein in Switzerland, was…show more content…
There was a choice of seven, pastiches of existing faces, designed by apple themselves to avoid any licensing costs, and named cities – New York, Geneva and Chicago. And there would be the capability to italicize, Bolden and apply outlines and drop shadows”. (see Fig 3) “What saved the machine was typography; in the end it all came down to type”. The Macintosh enabled designers to do something revolutionary which couldn’t be done on any other computer and would take an awful long time by hand. The Macintosh gave designers the flexibility and the essential tool to create their designs easily. This lets the designer put more time into creating their design the best it can be and not having to worry about the process that came with hand making it which was very time consuming and meant the designer had to know the tools of creating different styles of design as well as come up with new and creative. Neville Brody Neville Brody has become an international model for the age of computer-based design, and is probably the best known graphic designer of his time. With the Mac, he played at the margins of visual language and used it to launch a revolution in typeface design. His unique designs have been used in magazines, advertising and consumer-oriented graphics. He brought a new prospective to typography. Instead of ordinary type he changed the sizes and designed them in a way to create an image
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