Here Comes Everybody Analysis

Decent Essays
Human communication has been an ongoing process since hundreds of thousands years ago; nonetheless, the emergence of the Internet acted as one of the most revolutionary elements in the history of communication. McLuhan dropped his theory of “The medium is the message” in 1967, saying that the media is pervasive in various aspects, and by altering the environment, each distinguishing medium reshapes our perceptions of the world. (McLuhan and Fiore 2001, pp. 26, 41) The focus on how media, particularly the Internet, is changing the model of human interaction, and more so enabling digital democracy is a popular topic in contemporary society.
A very common argument today is that the media has lost focus on its Fourth Estate function, and this
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In Here Comes Everybody, Shirky suggests that digital tools enhance democracy, (Shirky, 2008) and this paradigm shift indicates that individual voices can be heard in the digital era; for instance, the use of social media platforms including status-posting on Facebook and tweeting on Twitter. Moreover, the mounting popularity of online social movements deserves a careful examination. Castell believes that the digital social networks are decisive tools which facilitated modern-day movements, and that the Internet empowers people to exchange emotions, which then become the impetus that transform collective feelings into collective actions. (Castells 2012, pp. 1-19) In the light of the Arab Spring, it is evident that the protest organizers had strong online presence, and the Internet acted as a bridge from the activist core to the mass publics. While this echoes with Castells’ idea of the creation of counter power and the Internet being the cradle of society communicative autonomy (Castells 2012, p. 1-18), the analysis of the Arab Spring suggests that this concept could be somewhat reductive. In the wave of protests, the megaphone effect exceeded all the other results brought by the social media. According to research, majority of the online clicks came from outside of the stakeholder countries – this may illustrate how the Internet is drawing external attention instead of being the nucleus…show more content…
Gladwell depicted the background by saying social media make it easier for advocates to express their viewpoints, yet harder for that expression to have any impact. (Gladwell, as cited in Fuchs 2014, p. 188) Slacktivism happens when people partake in doings that are seemingly taking the initiative, but in reality did no more than making the participants feel good. The ALS Ice Bucket Challenge exemplifies this concept – although the campaign generated more than 2.4 million tagged videos on Facebook, it is criticized for the misuse of water, the encouraged narcissism and how it fails to practically educate the public. (Stenovec, 2014) The ‘Free The Nipple’ campaign established since 2013 is also often repudiated as faux activism. Women began posting topless pictures on social media platform as a rallying cry against sexism and gender inequality. However, the line between pornography and ‘healthy, empowering’ images of female body exists in a grey area. Not only can the campaign easily go astray, the act of uploading pictures on social media platforms authorizes the corporations behind to use the image, and thus could be seen as empowering the conglomerates rather than oneself. These are all explicit instances of how the Internet doesn’t always positively support a social
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